Craft
Film Craft
Writing & Scripts
CRAFT - Film Craft (Writing & Scripts)


HDFC Mutual Fund - Badminton
Brand: HDFC Mutual Fund
Client: HDFC Mutual Fund
Entrant: Publicis India

Baby Blue Elephant
Entry Title: | HDFC Mutual Fund - Badminton |
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Brand: | HDFC Mutual Fund |
Client: | HDFC Mutual Fund |
Entrant Company: | Publicis India |
Description: | The objective of the campaign was to make potential and hesitant investors aware of the ease of investing through Systematic Investment Plans (SIPs), highlighting that investing and achieving one’s goals are both about the tenets of starting early and staying consistent. This heartwarming film showcases the unwavering commitment of a father towards fulfilling his daughter's dream of becoming a professional badminton player. The father, being from a humble background, transforms the everyday business place, a garage, into a badminton court so that she can get coached and practice. This is not for one night but is a constant effort of many nights spanning across years which he has put in to see his daughter's dream come true. The discipline of putting in daily effort he puts in is pretty much like an SIP which is paving the way towards his daughter's brighter and prosperous future. The narrative draws parallels between the father's tireless endeavour and the philosophy behind SIP, illustrating how small, consistent steps can lead to monumental accomplishments. |
Company Credits: | Publicis India |
Individual Credits: | Srijan Shukla |
Individual Credits: | Pratheeb Ravi |
Individual Credits: | Raj Joshi |
Individual Credits: | Amit Malik |