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Change soon, it's monsoon - CEAT - CEAT Tyres JPEG
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Change soon, it's monsoon
Brand: CEAT Tyres
Client: CEAT
Entrant: Ogilvy India

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Change soon, it's monsoon - CEAT Tyres - CEAT

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Entry Title: Change soon, it's monsoon
Brand: CEAT Tyres
Client: CEAT
Entrant Company: Ogilvy India
Description: The rains change everything. The flora, fauna, your mood, and guess what, even the roads. Roads that were once familiar and safe, become unpredictable and unsafe, especially for two-wheelers. This drastic change in road conditions warrants a change in bike tyres too.

CEAT two-wheeler tyres are predictably safe and tested for monsoon reliability, even when the roads throw surprises. So CEAT, using its inimitable wit and humour in communication, urged two-wheeler owners to consider changing their tyres and be better prepared for the rains.
Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer India
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer India
Individual Credits: Sukesh Nayak - Chief Creative Officer India
Individual Credits: Rohit Dubey - Executive Creative Director
Individual Credits: Nikhil Waradkar - Group Creative Director
Individual Credits: Rohit Joseph - Senior Creative Director
Individual Credits: Harsh Bhatt, Associate President
Individual Credits: Mrunal Naik - Associate Creative Director
Individual Credits: Pradeep Rao, Senior Vice President
Individual Credits: Rutuja Kothurkar, Account Executive
Individual Credits: Kshitij Rajoria, Senior Vice President, Planning
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