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Handwash Legend
Brand: Savlon Swasth India Mission
Client: ITC Savlon
Entrant: Ogilvy India

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Handwash Legend - Savlon Swasth India Mission - ITC Savlon

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Entry Title: Handwash Legend
Brand: Savlon Swasth India Mission
Client: ITC Savlon
Entrant Company: Ogilvy India
Description: Children from the slums are at the highest risk of diseases like gastroenteritis and diarrhea. Teaching these kids to wash their hands is the easiest way to prevent these illnesses.

However, traditional methods of education have fallen on deaf ears.
Children don’t like being instructed and find handwashing tedious.

To get them to listen, we needed to hack into culture and make it more relatable. Enter Hip-hop.

The slums are the home of Hip-Hop in India. The kids here live and breathe hip-hop. Even their idols have risen from these streets.

We noticed hip-hop is full of the ‘hand rub’– a move that looks exactly like handwashing. So, we hacked it and turned it into a handwashing move.
The idea began with a shout-out to Emiway Bantai—a hip-hop icon who rose from the slums—we called him a #HandwashLegend for doing the ‘Handwashing Move’ in his videos.

Through the campaign, thousands of fans spotted, celebrated, and even performed the handwashing move.
The campaign proved that if you tell kids to wash their hands, they won’t listen. But entertain them, and they will listen

430 MILLION VIEWS
17 MILLION ORGANIC LIKES
3300 CONTRIBUTORS
26 HOURS’ WORTH OF ORGANIC CONTENT GENERATED.
English Translation: Ae yo Wassup Wassup
What say company?
Emiway Bantai with Savlon presents

Swasth India Mission
So let’s hack this legendary Hip Hop action
and wash our hands
Are you ready people?

Let’s go!

Do the handwash and stay healthy

Handwashing is cool, you must know this rule
Do it before you eat or after you go to the loo
Handwashing is cool
Washed your hands or not?

Handwashing is cool
Coz Coz Coz It will save us from germs
save us from disease
We’ll create a stir and a revolution with ease
Hand rub like a rapper with water and soap
And your story will give people around the world hope
No tension my friend
Bring germs to an end
Just do this step and become a Handwash Legend

Handwashing is cool
Washed your hands or not?

Handwashing is cool
Coz Coz Coz

Handwashing is cool
Washed your hands or not?

Handwashing is cool
Coz Coz

Beatbox
The best
Home or School
Handwashing has just one simple rule
Do it and you’ll be miles away from germs
This is the Swasth India Mission
Handwashing is the only term

Handwashing is Cool
Wash hands Wash Hands
Handwashing is Cool
Do the handwash
Handwashing is Cool
Haha A1 brother
Handwashing is Cool
Do you get it now?
Company Credits: Agency - Ogilvy India
Company Credits: Production House - Music Boutique
Individual Credits: Hephzibah Pathak – Executive Chairperson- Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer - Ogilvy India
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer - Ogilvy India
Individual Credits: Sukesh Nayak - Chief Creative Officer - Ogilvy India
Individual Credits: Fritz Gonsalves – Executive Creative Director
Individual Credits: Jayesh Raut - Group Creative Director
Individual Credits: Ricardo Vaz - Creative Director (Copy)
Individual Credits: Vaibhav Paradkar - Creative Director (Art)
Individual Credits: Jatin Sangwan - Creative Supervisor
Individual Credits: Roshni Mohan - ‪Executive Vice President & Office Leader – Kolkata
Individual Credits: Rohit Shetty - Vice President ‬
Individual Credits: Bhavi Gala – Group Account Manager
Individual Credits: Ganapathy Balagopalan – Deputy Chief Strategy Officer
Individual Credits: Nirav Parekh – Executive Vice President
Individual Credits: Ramana Charan – Senior Planning Director
Individual Credits: Sameer Satpathy – Chief Executive - Personal care at ITC
Individual Credits: Sanjay Srinivasan – Vice President – Health & Hygiene at ITC
Individual Credits: Anisha Sethi – Senior Brand Manager at ITC
Individual Credits: Shameer Tandon - Producer
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