Regional Advertising
Regional Experiential & Activations
REGIONAL ADVERTISING (Regional Experiential & Activations)
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MP4
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The Best Seat
Brand: Araldite
Client: Pidilite
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | The Best Seat |
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Brand: | Araldite |
Client: | Pidilite |
Entrant Company: | Ogilvy India |
Description: | While Araldite refreshed its positioning nationally, it wanted to appeal to its strongest market in a culturally relevant manner as that further strengthens affinity. And one of its strongest markets being Kerala, the brand wanted to reach out to the Malayalees by engaging with them hyper locally. To achieve the above, the brand activated itself in this year’s Vallamkalli race that takes place in a 1.370 km long stretch of the Punnamada Lake. Unfortunately, the spectators watching it from the banks of the lake catch only a tiny glimpse of it, as the boats zoom past them. Moreover, their view is often obstructed by the large crowd. But this time, a lucky few had an elevated viewing experience. Literally! Thanks to the Best Seat by Araldite – a breathtaking vantage point, offering an uninterrupted view of the race. Perched high on top of tall coconut trees, The Best Seat by Araldite offered a spectacular view and became a spectacle in itself! |
Company Credits: | Ogilvy India |
Individual Credits: | Kainaz Karmakar - Chief Creative Officer India |
Individual Credits: | Harshad Rajadhyaksha - Chief Creative Officer India |
Individual Credits: | Sukesh Nayak - Chief Creative Officer India |
Individual Credits: | Rohit Dubey - Executive Creative Director |
Individual Credits: | Nikhil Waradkar - Group Creative Director |
Individual Credits: | Mrunal Naik - Associate Creative Director |
Individual Credits: | Vijay Manure - Creative Controller |
Individual Credits: | Mayuri Shukla - Executive Vice President |
Individual Credits: | M Siddharth - Vice President |
Individual Credits: | Krishnakant Mishra - Head - Experiential Marketing & Branding |
Individual Credits: | Kishor Manjrekar - Client Services Director |
Individual Credits: | Jomon T John- Director |
Individual Credits: | Kiran Antony - Creative Consultant |