REGIONAL ADVERTISING (Regional Experiential & Activations)

The Best Seat - Pidilite - Araldite JPEG
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The Best Seat
Brand: Araldite
Client: Pidilite
Entrant: Ogilvy India

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The Best Seat - Araldite - Pidilite

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Entry Title: The Best Seat
Brand: Araldite
Client: Pidilite
Entrant Company: Ogilvy India
Description: While Araldite refreshed its positioning nationally, it wanted to appeal to its strongest market in a culturally relevant manner as that further strengthens affinity. And one of its strongest markets being Kerala, the brand wanted to reach out to the Malayalees by engaging with them hyper locally. To achieve the above, the brand activated itself in this year’s Vallamkalli race that takes place in a 1.370 km long stretch of the Punnamada Lake. Unfortunately, the spectators watching it from the banks of the lake catch only a tiny glimpse of it, as the boats zoom past them. Moreover, their view is often obstructed by the large crowd. But this time, a lucky few had an elevated viewing experience. Literally! Thanks to the Best Seat by Araldite – a breathtaking vantage point, offering an uninterrupted view of the race. Perched high on top of tall coconut trees, The Best Seat by Araldite offered a spectacular view and became a spectacle in itself!
Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer India
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer India
Individual Credits: Sukesh Nayak - Chief Creative Officer India
Individual Credits: Rohit Dubey - Executive Creative Director
Individual Credits: Nikhil Waradkar - Group Creative Director
Individual Credits: Mrunal Naik - Associate Creative Director
Individual Credits: Vijay Manure - Creative Controller
Individual Credits: Mayuri Shukla - Executive Vice President
Individual Credits: M Siddharth - Vice President
Individual Credits: Krishnakant Mishra - Head - Experiential Marketing & Branding
Individual Credits: Kishor Manjrekar - Client Services Director
Individual Credits: Jomon T John- Director
Individual Credits: Kiran Antony - Creative Consultant
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