EXPERIENCE & ENGAGEMENT - Experience & Activation (Innovation In Experience & Activation)

Vi Human Network Testing Network - Vodafone Idea Ltd. - Vodadone Idea Ltd. JPG
Vi Human Network Testing Network - Vodafone Idea Ltd. - Vodadone Idea Ltd. MP4 1m:59s

Vi Human Network Testing Network
Brand: Vodadone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India

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Vi Human Network Testing Network - Vodadone Idea Ltd. - Vodafone Idea Ltd.

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Entry Title: Vi Human Network Testing Network
Brand: Vodadone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant Company: Ogilvy India
Description: Network perception is the most critical while considering telecom brands. More so in Mumbai, with 2X the population of Belgium and 1/50th the size.

Despite drastic improvements in network, Vi wasn’t considered as an option among non-users due to past network irregularities.

Vi needed a compelling demonstration of improved network to bridge the trust-deficit within non-users. But this was a challenge – the usual third-party claims approach had been done-to-death.

In this scenario, we created a first-of-its-kind network proof point with the Six-Sigma rated human network of The Dabbawalas, which rejuvenated our network perception, boosted sentiments, and increased consideration among non-users leading to 66% growth in port-ins from competition.
Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Rohit Dubey - Executive Creative Director
Individual Credits: Nikhil Waradkar - Group Creative Director
Individual Credits: Shahrukh Dandiwala - Group Creative Director
Individual Credits: Rishabh Dave - Senior Creative Director
Individual Credits: Shashank Sharma - Senior Creative Director
Individual Credits: Amritanshu Kaul - Creative Director
Individual Credits: Saurabh Narvekar - Creative Director
Individual Credits: Sayan Sengupta - Creative Director
Individual Credits: Supriya Gharge - Associate Creative Director
Individual Credits: Prashant Sukumar - Associate Creative Director
Individual Credits: Maria Sony - Art Director
Individual Credits: Maninder Bali - Associate President, Account Management
Individual Credits: Debaleena Ghosh - Executive Vice President
Individual Credits: Krunal Bhatt - Vice President
Individual Credits: Mann Parekh - Management Supervisor
Individual Credits: Ciana Braganza - Account Supervisor
Individual Credits: Abir Banerjee - Senior Vice President, Planning
Individual Credits: Pratthamesh Hembade - Photographer; Satyaki Purandare - Senior Planning Director; Krishnakant Mishra - Head - Experiential Marketing & Branded Content; Kishor Manjrekar - Client Service Director; Mahesh Gharat - Director, Hungry Films; Dharam Valia - Producer, Hungry Films; Siddhartha Artha - Producer, Hungry Films; Avneesh Khosla - Chief Marketing Office, Vodafone Idea Ltd.; Jessin Joy - Vice President, Vodafone Idea Ltd.; Lavira Fernandez - General Brand Manager, Vodafone Idea Ltd.; Aditya Rana - General Brand Manager Social, Vodafone Idea Ltd.; Sreerupa Banerjee - Executive Vice President, Vodafone Idea Ltd.
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