Experience & Engagement
Experience & Activation
Innovation In Experience & Activation
EXPERIENCE & ENGAGEMENT - Experience & Activation (Innovation In Experience & Activation)
JPG
MP4
1m:59s
Vi Human Network Testing Network
Brand: Vodadone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | Vi Human Network Testing Network |
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Brand: | Vodadone Idea Ltd. |
Client: | Vodafone Idea Ltd. |
Entrant Company: | Ogilvy India |
Description: | Network perception is the most critical while considering telecom brands. More so in Mumbai, with 2X the population of Belgium and 1/50th the size. Despite drastic improvements in network, Vi wasn’t considered as an option among non-users due to past network irregularities. Vi needed a compelling demonstration of improved network to bridge the trust-deficit within non-users. But this was a challenge – the usual third-party claims approach had been done-to-death. In this scenario, we created a first-of-its-kind network proof point with the Six-Sigma rated human network of The Dabbawalas, which rejuvenated our network perception, boosted sentiments, and increased consideration among non-users leading to 66% growth in port-ins from competition. |
Company Credits: | Ogilvy India |
Individual Credits: | Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Rohit Dubey - Executive Creative Director |
Individual Credits: | Nikhil Waradkar - Group Creative Director |
Individual Credits: | Shahrukh Dandiwala - Group Creative Director |
Individual Credits: | Rishabh Dave - Senior Creative Director |
Individual Credits: | Shashank Sharma - Senior Creative Director |
Individual Credits: | Amritanshu Kaul - Creative Director |
Individual Credits: | Saurabh Narvekar - Creative Director |
Individual Credits: | Sayan Sengupta - Creative Director |
Individual Credits: | Supriya Gharge - Associate Creative Director |
Individual Credits: | Prashant Sukumar - Associate Creative Director |
Individual Credits: | Maria Sony - Art Director |
Individual Credits: | Maninder Bali - Associate President, Account Management |
Individual Credits: | Debaleena Ghosh - Executive Vice President |
Individual Credits: | Krunal Bhatt - Vice President |
Individual Credits: | Mann Parekh - Management Supervisor |
Individual Credits: | Ciana Braganza - Account Supervisor |
Individual Credits: | Abir Banerjee - Senior Vice President, Planning |
Individual Credits: | Pratthamesh Hembade - Photographer; Satyaki Purandare - Senior Planning Director; Krishnakant Mishra - Head - Experiential Marketing & Branded Content; Kishor Manjrekar - Client Service Director; Mahesh Gharat - Director, Hungry Films; Dharam Valia - Producer, Hungry Films; Siddhartha Artha - Producer, Hungry Films; Avneesh Khosla - Chief Marketing Office, Vodafone Idea Ltd.; Jessin Joy - Vice President, Vodafone Idea Ltd.; Lavira Fernandez - General Brand Manager, Vodafone Idea Ltd.; Aditya Rana - General Brand Manager Social, Vodafone Idea Ltd.; Sreerupa Banerjee - Executive Vice President, Vodafone Idea Ltd. |