EXPERIENCE & ENGAGEMENT - Creative Use Of Data (Storytelling)

Vi Human Network Testing Network - Vodafone Idea Ltd. - Vodafone Idea Ltd. JPG
Vi Human Network Testing Network - Vodafone Idea Ltd. - Vodafone Idea Ltd. MP4 1m:59s

Vi Human Network Testing Network
Brand: Vodafone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India

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Vi Human Network Testing Network - Vodafone Idea Ltd. - Vodafone Idea Ltd.

Baby Blue Elephant

Entry Title: Vi Human Network Testing Network
Brand: Vodafone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant Company: Ogilvy India
Description: For over 2 weeks, The Dabbawala’s partnered with our engineers to test, report, improve and certify our network. They torture tested our networks with heavy-internet-use-cases including video calling from nooks and crannies, gaming on the go in bustling local trains, streaming heavy media in basements and decrepit parking lots, checking network bars in mezzanine floors within floors, and more. At the end of it, when they shared data to help us further improve our network, which ultimately resulted in getting their stamp of approval.



To further promote the success of our campaign, we used hyperlocal outdoor, ambient media assets, geo-targeted digital display to boost awareness.

Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Rohit Dubey - Executive Creative Director
Individual Credits: Nikhil Waradkar - Group Creative Director
Individual Credits: Shahrukh Dandiwala - Group Creative Director
Individual Credits: Rishabh Dave - Senior Creative Director
Individual Credits: Shashank Sharma - Senior Creative Director
Individual Credits: Amritanshu Kaul - Creative Director
Individual Credits: Saurabh Narvekar - Creative Director
Individual Credits: Sayan Sengupta - Creative Director
Individual Credits: Supriya Gharge - Associate Creative Director
Individual Credits: Prashant Sukumar - Associate Creative Director
Individual Credits: Maria Sony - Art Director
Individual Credits: Maninder Bali - Associate President, Account Management
Individual Credits: Debaleena Ghosh - Executive Vice President
Individual Credits: Krunal Bhatt - Vice President
Individual Credits: Mann Parekh - Management Supervisor
Individual Credits: Ciana Braganza - Account Supervisor
Individual Credits: Abir Banerjee - Senior Vice President, Planning
Individual Credits: Pratthamesh Hembade - Photographer; Satyaki Purandare - Senior Planning Director; Krishnakant Mishra - Head - Experiential Marketing & Branded Content; Kishor Manjrekar - Client Service Director; Mahesh Gharat - Director, Hungry Films; Dharam Valia - Producer, Hungry Films; Siddhartha Artha - Producer, Hungry Films; Avneesh Khosla - Chief Marketing Office, Vodafone Idea Ltd.; Jessin Joy - Vice President, Vodafone Idea Ltd.; Lavira Fernandez - General Brand Manager, Vodafone Idea Ltd.; Aditya Rana - General Brand Manager Social, Vodafone Idea Ltd.; Sreerupa Banerjee - Executive Vice President, Vodafone Idea Ltd.
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