Experience & Engagement
Creative Use Of Data
Storytelling
EXPERIENCE & ENGAGEMENT - Creative Use Of Data (Storytelling)
JPG
MP4
1m:59s
Vi Human Network Testing Network
Brand: Vodafone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | Vi Human Network Testing Network |
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Brand: | Vodafone Idea Ltd. |
Client: | Vodafone Idea Ltd. |
Entrant Company: | Ogilvy India |
Description: | For over 2 weeks, The Dabbawala’s partnered with our engineers to test, report, improve and certify our network. They torture tested our networks with heavy-internet-use-cases including video calling from nooks and crannies, gaming on the go in bustling local trains, streaming heavy media in basements and decrepit parking lots, checking network bars in mezzanine floors within floors, and more. At the end of it, when they shared data to help us further improve our network, which ultimately resulted in getting their stamp of approval. To further promote the success of our campaign, we used hyperlocal outdoor, ambient media assets, geo-targeted digital display to boost awareness. |
Company Credits: | Ogilvy India |
Individual Credits: | Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Rohit Dubey - Executive Creative Director |
Individual Credits: | Nikhil Waradkar - Group Creative Director |
Individual Credits: | Shahrukh Dandiwala - Group Creative Director |
Individual Credits: | Rishabh Dave - Senior Creative Director |
Individual Credits: | Shashank Sharma - Senior Creative Director |
Individual Credits: | Amritanshu Kaul - Creative Director |
Individual Credits: | Saurabh Narvekar - Creative Director |
Individual Credits: | Sayan Sengupta - Creative Director |
Individual Credits: | Supriya Gharge - Associate Creative Director |
Individual Credits: | Prashant Sukumar - Associate Creative Director |
Individual Credits: | Maria Sony - Art Director |
Individual Credits: | Maninder Bali - Associate President, Account Management |
Individual Credits: | Debaleena Ghosh - Executive Vice President |
Individual Credits: | Krunal Bhatt - Vice President |
Individual Credits: | Mann Parekh - Management Supervisor |
Individual Credits: | Ciana Braganza - Account Supervisor |
Individual Credits: | Abir Banerjee - Senior Vice President, Planning |
Individual Credits: | Pratthamesh Hembade - Photographer; Satyaki Purandare - Senior Planning Director; Krishnakant Mishra - Head - Experiential Marketing & Branded Content; Kishor Manjrekar - Client Service Director; Mahesh Gharat - Director, Hungry Films; Dharam Valia - Producer, Hungry Films; Siddhartha Artha - Producer, Hungry Films; Avneesh Khosla - Chief Marketing Office, Vodafone Idea Ltd.; Jessin Joy - Vice President, Vodafone Idea Ltd.; Lavira Fernandez - General Brand Manager, Vodafone Idea Ltd.; Aditya Rana - General Brand Manager Social, Vodafone Idea Ltd.; Sreerupa Banerjee - Executive Vice President, Vodafone Idea Ltd. |