EXPERIENCE & ENGAGEMENT - Commerce (Cultural Experiences)

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Vi Human Network Testing Network - Vodafone Idea Ltd. - Vodadone Idea Ltd. MP4 1m:59s

Vi Human Network Testing Network
Brand: Vodadone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India

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Vi Human Network Testing Network - Vodadone Idea Ltd. - Vodafone Idea Ltd.

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Entry Title: Vi Human Network Testing Network
Brand: Vodadone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant Company: Ogilvy India
Description: Mumbai, a city with double the population of Belgium despite being 50 times smaller in size than the country, was packed with people who were always-on-the-go hustlers, who were also heavy mobile internet users.

And if heavy usage and a population density of 73000 people per sq. mile, one of the highest in the world, the architecture and infrastructure of the city also was a barrier for telecom sector, with the lengths and breadths, heights and depths of the city, being unlike any other in the country.

Enter human network testing network.

For over 2 weeks, The Dabbawala’s partnered with our engineers to test, report, improve and certify our network. They torture tested our networks with heavy-internet-use-cases including video calling from nooks and crannies, gaming on the go in bustling local trains, streaming heavy media in basements and decrepit parking lots, checking network bars in mezzanine floors within floors, and more. At the end of it, when they shared data to help us further improve our network, which ultimately resulted in getting their stamp of approval.

To further promote the success of our campaign, we used hyperlocal outdoor, ambient media assets, geo-targeted digital display to boost awareness.

Company Credits: Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai
Individual Credits: Rohit Dubey - Executive Creative Director
Individual Credits: Nikhil Waradkar - Group Creative Director
Individual Credits: Shahrukh Dandiwala - Group Creative Director
Individual Credits: Rishabh Dave - Senior Creative Director
Individual Credits: Shashank Sharma - Senior Creative Director
Individual Credits: Amritanshu Kaul - Creative Director
Individual Credits: Saurabh Narvekar - Creative Director
Individual Credits: Sayan Sengupta - Creative Director
Individual Credits: Supriya Gharge - Associate Creative Director
Individual Credits: Prashant Sukumar - Associate Creative Director
Individual Credits: Maria Sony - Art Director
Individual Credits: Maninder Bali - Associate President, Account Management
Individual Credits: Debaleena Ghosh - Executive Vice President
Individual Credits: Krunal Bhatt - Vice President
Individual Credits: Mann Parekh - Management Supervisor
Individual Credits: Krishnakant Mishra - Experiential Marketing Head
Individual Credits: Ciana Braganza - Account Supervisor
Individual Credits: Abir Banerjee - Senior Vice President, Planning
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