Experience & Engagement
Commerce
Cultural Experiences
EXPERIENCE & ENGAGEMENT - Commerce (Cultural Experiences)


Vi Human Network Testing Network
Brand: Vodadone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India

Blue Elephant
Entry Title: | Vi Human Network Testing Network |
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Brand: | Vodadone Idea Ltd. |
Client: | Vodafone Idea Ltd. |
Entrant Company: | Ogilvy India |
Description: | Mumbai, a city with double the population of Belgium despite being 50 times smaller in size than the country, was packed with people who were always-on-the-go hustlers, who were also heavy mobile internet users. And if heavy usage and a population density of 73000 people per sq. mile, one of the highest in the world, the architecture and infrastructure of the city also was a barrier for telecom sector, with the lengths and breadths, heights and depths of the city, being unlike any other in the country. Enter human network testing network. For over 2 weeks, The Dabbawala’s partnered with our engineers to test, report, improve and certify our network. They torture tested our networks with heavy-internet-use-cases including video calling from nooks and crannies, gaming on the go in bustling local trains, streaming heavy media in basements and decrepit parking lots, checking network bars in mezzanine floors within floors, and more. At the end of it, when they shared data to help us further improve our network, which ultimately resulted in getting their stamp of approval. To further promote the success of our campaign, we used hyperlocal outdoor, ambient media assets, geo-targeted digital display to boost awareness. |
Company Credits: | Ogilvy India |
Individual Credits: | Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai |
Individual Credits: | Rohit Dubey - Executive Creative Director |
Individual Credits: | Nikhil Waradkar - Group Creative Director |
Individual Credits: | Shahrukh Dandiwala - Group Creative Director |
Individual Credits: | Rishabh Dave - Senior Creative Director |
Individual Credits: | Shashank Sharma - Senior Creative Director |
Individual Credits: | Amritanshu Kaul - Creative Director |
Individual Credits: | Saurabh Narvekar - Creative Director |
Individual Credits: | Sayan Sengupta - Creative Director |
Individual Credits: | Supriya Gharge - Associate Creative Director |
Individual Credits: | Prashant Sukumar - Associate Creative Director |
Individual Credits: | Maria Sony - Art Director |
Individual Credits: | Maninder Bali - Associate President, Account Management |
Individual Credits: | Debaleena Ghosh - Executive Vice President |
Individual Credits: | Krunal Bhatt - Vice President |
Individual Credits: | Mann Parekh - Management Supervisor |
Individual Credits: | Krishnakant Mishra - Experiential Marketing Head |
Individual Credits: | Ciana Braganza - Account Supervisor |
Individual Credits: | Abir Banerjee - Senior Vice President, Planning |