Advertising
Digital & Social Media
Social > Livestreams, Active Engagement & Other Activations
ADVERTISING - Digital & Social Media (Social > Livestreams, Active Engagement & Other Activations)


Cadbury Dairy Milk Cheer For All Sports
Brand: Cadbury Dairy Milk
Client: Mondelez India
Entrant: Ogilvy India

The First List
Entry Title: | Cadbury Dairy Milk Cheer For All Sports |
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Brand: | Cadbury Dairy Milk |
Client: | Mondelez India |
Entrant Company: | Ogilvy India |
Description: | In India, cricket is a religion; it enjoys fandom that’s unfathomable. But there are countless sports that remain unacknowledged, no matter the glory they bring to our nation. At Cadbury Dairy Milk we believe in the goodness of celebrating others’ joys. Just being a part of someone else’s celebrations, victories and their proudest moments takes very little from us but does so much more for them. During IPL 2023 we asked cricket crazy fans to cheer for the other Indian teams participating in other sports happening at the same time. Fans now had ringside seats to all these matches. All they had to do was scan a pack of Cadbury Dairy Milk or log on to CadburyCheerForAllSports.com We set up giant screens in stadiums across the world wherever India was competing. Fans logging in from India were shown on the screen cheering for the Indian sport stars and they could also see their countrymen cheering for them Live! Over 5 million joined CheerForAllSports and fans cheered for India for 400+ live minutes of different India matches. The campaign got a reach of 160 million. And while fans joined virtually, the effect and inspiration for the sports stars was real. |
Individual Credits: | CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak |
Individual Credits: | EXECUTIVE CHAIRPERSON: Hephzibah Pathak |
Individual Credits: | CEO: VR Rajesh |
Individual Credits: | PRESIDENT AND HEAD OF MUMBAI AND KOLKATA OFFICE: Hirol Gandhi |
Individual Credits: | CCO WEST: Anurag Agnihotri |
Individual Credits: | DEPUTY CSO: Ganapathy Balagopalan |
Individual Credits: | CREATIVE TEAM: Neville Shah, Yogesh Pradhan, Minal Phatak, Saurav Das, Vaibhav Patil, Ashish Hattarki, Chirayu Palande and Trish Thakur |
Individual Credits: | ACCOUNT MANAGEMENT TEAM: Abhijit Dubey, Parshuram Mendekar, Manseerat Sethi, Deeksha Chaturvedi. |
Individual Credits: | BRAND STRATEGY TEAM: Bhakti Malik, Nikhil Chinnari, Anushka Mukherjee. |
Individual Credits: | CREATIVE TECH TEAM: Rajneesh Bolia, Dishant Malik, Vaishali Mange. |
Individual Credits: | CLIENT: Mondelez India Foods Pvt. Ltd. |
Individual Credits: | CLIENT TEAM: Nitin Saini,Vikram Karwal, Deboleena Chatterjee, Anupama Sharma, Anjali Krishnan, Yash Desai, Thomas Oommen, Raghav Gaur, Shatrunjay |
Individual Credits: | MEDIA TEAM: Ajay Gupte, Shekhar Banerjee, Naina Shewakramani, Nikhita Arora, Ravi Sharma, Chintan Thakker, Megha Mittal, Aparajita Srivastava, Navneet Kabra, Dhara Shah, Rupesh Shah, Apeksha Dhuri, Sabera Kapasi, Satish Rajamani, Prathik Shetty, Geeta Vatnani, Vipul Vaidya, Viraj Bhanage, Shantanu Ghosh |