ADVERTISING - Digital & Social Media (Social > Topical Social OR Real-Time Response)

Blame It On Flipkart - Flipkart - Flipkart JPEG
Blame It On Flipkart - Flipkart - Flipkart MP4 2m:09s

Blame It On Flipkart
Brand: Flipkart
Client: Flipkart
Entrant: DDB Mudra Group

Share:
Blame It On Flipkart - Flipkart - Flipkart

The First List

Entry Title: Blame It On Flipkart
Brand: Flipkart
Client: Flipkart
Entrant Company: DDB Mudra Group
Description: Every year, the frantic search for last-minute Valentine’s Day gifts reaches a fever pitch on Google. People desperately seek thoughtful presents that can be delivered on time. Enter Flipkart—the unsung hero for those who procrastinated a little too much.

As people searched for last minute gift ideas on February 14, our real time marketing kicked in, as we targeted them with ads across Google, promising 24-hour delivery, and also a way out of their misery. We became the scapegoat for poor planners, taking the blame for delayed deliveries. As long as customers order from Flipkart, they’re off the hook! After placing orders, customers receive the option to send apologetic delay in delivery messages to their partners, courtesy of Flipkart. These messages while saving relationships, earn Flipkart love from all couples.

Being forgetful is human. To turn Valentine's from a possible disaster to something magical, that's just the Flipkart way!
Company Credits: DDB Mudra Group
Individual Credits: Team DDB Mudra Group
AwardsEngine Logo