CRAFT - Industry Craft (Copywriting > Ambient, POP, Mailers & Physical Items - Series)

Backpacks that unburden - Samsonite South Asia Pvt. ltd. - American Tourister JPEG
Backpacks that unburden - Samsonite South Asia Pvt. ltd. - American Tourister JPEG
Backpacks that unburden - Samsonite South Asia Pvt. ltd. - American Tourister JPEG
Backpacks that unburden - Samsonite South Asia Pvt. ltd. - American Tourister MP4 8s

Backpacks that unburden
Brand: American Tourister
Client: Samsonite South Asia Pvt. ltd.
Entrant: Famous Innovations

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Backpacks that unburden - American Tourister - Samsonite South Asia Pvt. ltd.

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Entry Title: Backpacks that unburden
Brand: American Tourister
Client: Samsonite South Asia Pvt. ltd.
Entrant Company: Famous Innovations
Description: "This World Mental Health Day, American Tourister utilized cardboard backpack shapers as a medium to deliver a compelling message.

As users discarded the cardboard shapers, it symbolised letting go of personal baggage. It served as a powerful metaphor for mental decluttering. It marked the start of a new journey, an empty backpack representing fresh beginnings. A tangible reminder to leave the past behind and embrace new adventures."

Company Credits: Famous Innovations
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