EXPERIENCE & ENGAGEMENT - Commerce (Promotions)

Stick It To The Man - The Revolver Club - The Revolver Club JPG
Stick It To The Man - The Revolver Club - The Revolver Club MP4 2m:00s

Stick It To The Man
Brand: The Revolver Club
Client: The Revolver Club
Entrant: Virtue Worldwide

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Stick It To The Man - The Revolver Club - The Revolver Club

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Entry Title: Stick It To The Man
Brand: The Revolver Club
Client: The Revolver Club
Entrant Company: Virtue Worldwide
Description: Vinyl records are making a comeback globally and India is no exception. Stores like The Revolver Club are at the forefront of this. And while India has a small but growing fanbase, the prices for records remain high (new vinyl starts at 5000 rupees and goes up to as much as 20k per record). The Revolver Club, through customer interactions, discovered that despite sky-high prices, record lovers don’t mind shelling out any amount for their favourite music. But the one hindrance keeping them from truly indulging their hobby is explaining these crazy prices to their loved ones! (Read: non-vinyl lovers) Presenting Stick It To The Man. A sticker book with fake prices to fool your family. Each of the 200+ stickers in this book have been designed to hide expensive vinyl purchases with modest price tags and discounts. A promotion like no other- it didn’t just push sales, it allowed for continued engagement with The Revolver Club while doubling up as a product itself. The book was sold at the store, on the website and promoted via Whatsapp and social to a combined community of over 23000+.

https://www.therevolverclub.com/collections/500-1000/products/stick-it-to-the-man-sticker-book
Individual Credits: Hayden Scott - Head of Creative (India)
Individual Credits: Sumbul Khan - Business Head (India)
Individual Credits: Saumya Baijal - Strategy Head (India)
Individual Credits: Hayden Scott - Creative Director & Copywriter
Individual Credits: Ayushi Saria - Associate Creative Director & Art Director
Individual Credits: Pratiksha Chauhan - Art Director
Individual Credits: Ria Kulkarni - Art Director
Individual Credits: Manas Dewan - Senior Account Manager
Individual Credits: Mothership Productions - Production
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