REGIONAL ADVERTISING (Regional Outdoor)

Light Idol - Eveready - Eveready Flashlights JPG
Light Idol - Eveready - Eveready Flashlights MP4 1m:53s

Light Idol
Brand: Eveready Flashlights
Client: Eveready
Entrant: Ogilvy India

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Light Idol - Eveready Flashlights - Eveready

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Entry Title: Light Idol
Brand: Eveready Flashlights
Client: Eveready
Entrant Company: Ogilvy India
Description: Background:

Durga Puja celebrates the victory of light over darkness. However, as celebrations become grander and immersions heavier,
the pollution generated is massive - 15.8 million* tonnes of waste.

Idea:
Eveready Flashlights created the world’s first Durga idol made purely of light.
The idol was put on display on the streets of Kolkata during the four days of Durga Pujo.

On the last day of the festival, while other idols were taken for immersion,
the Eveready Light Idol required only a reflection on Ganga jal (holy water).

Results:

Pollution-free immersion
900,000+ footfalls
150,000+ organic impression online
Company Credits: Advertising Agency - Ogilvy, India
Individual Credits: Chief Creative Officer - India: Sukesh Nayak / Ogilvy
Individual Credits: Chief Creative Officer - India: Kainaz Karmakar / Ogilvy
Individual Credits: Chief Creative Officer - India: Harshad Rajadhyaksha / Ogilvy
Individual Credits: Chief Strategy Officer: Prem Narayan / Ogilvy
Individual Credits: Executive Creative Director: Sujoy Roy / Ogilvy
Individual Credits: Group Creative Director: Arnab Manna / Ogilvy
Individual Credits: Creative Director: Sumit Das / Ogilvy
Individual Credits: Creative Director: Tushar Masurkar / Ogilvy
Individual Credits: Associate Creative Director: Arindam Lahiri / Ogilvy
Individual Credits: Associate Creative Director: Prasenjit Bera / Ogilvy
Individual Credits: Copywriter: Rantideb Mujherjee / Ogilvy
Individual Credits: Editor: Video Chinu
Individual Credits: Sr. Art Director: Soumya Kundu / Ogilvy
Individual Credits: Art Director: Kingsu Das / Ogilvy
Individual Credits: Executive Vice President: Roshni Mohan / Ogilvy
Individual Credits: Vice President: Titash Majumdar / Ogilvy
Individual Credits: Account Director: Nabanita Chatterjee / Ogilvy
Individual Credits: Sr. Account Executive: Naina Jaiswal / Ogilvy
Individual Credits: Director: Tridipta Mukherjee
Individual Credits: DOP: Parameshwar Halder
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