Regional Advertising
Regional Outdoor
REGIONAL ADVERTISING (Regional Outdoor)
JPG
MP4
1m:53s
Light Idol
Brand: Eveready Flashlights
Client: Eveready
Entrant: Ogilvy India
The First List
Entry Title: | Light Idol |
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Brand: | Eveready Flashlights |
Client: | Eveready |
Entrant Company: | Ogilvy India |
Description: | Background: Durga Puja celebrates the victory of light over darkness. However, as celebrations become grander and immersions heavier, the pollution generated is massive - 15.8 million* tonnes of waste. Idea: Eveready Flashlights created the world’s first Durga idol made purely of light. The idol was put on display on the streets of Kolkata during the four days of Durga Pujo. On the last day of the festival, while other idols were taken for immersion, the Eveready Light Idol required only a reflection on Ganga jal (holy water). Results: Pollution-free immersion 900,000+ footfalls 150,000+ organic impression online |
Company Credits: | Advertising Agency - Ogilvy, India |
Individual Credits: | Chief Creative Officer - India: Sukesh Nayak / Ogilvy |
Individual Credits: | Chief Creative Officer - India: Kainaz Karmakar / Ogilvy |
Individual Credits: | Chief Creative Officer - India: Harshad Rajadhyaksha / Ogilvy |
Individual Credits: | Chief Strategy Officer: Prem Narayan / Ogilvy |
Individual Credits: | Executive Creative Director: Sujoy Roy / Ogilvy |
Individual Credits: | Group Creative Director: Arnab Manna / Ogilvy |
Individual Credits: | Creative Director: Sumit Das / Ogilvy |
Individual Credits: | Creative Director: Tushar Masurkar / Ogilvy |
Individual Credits: | Associate Creative Director: Arindam Lahiri / Ogilvy |
Individual Credits: | Associate Creative Director: Prasenjit Bera / Ogilvy |
Individual Credits: | Copywriter: Rantideb Mujherjee / Ogilvy |
Individual Credits: | Editor: Video Chinu |
Individual Credits: | Sr. Art Director: Soumya Kundu / Ogilvy |
Individual Credits: | Art Director: Kingsu Das / Ogilvy |
Individual Credits: | Executive Vice President: Roshni Mohan / Ogilvy |
Individual Credits: | Vice President: Titash Majumdar / Ogilvy |
Individual Credits: | Account Director: Nabanita Chatterjee / Ogilvy |
Individual Credits: | Sr. Account Executive: Naina Jaiswal / Ogilvy |
Individual Credits: | Director: Tridipta Mukherjee |
Individual Credits: | DOP: Parameshwar Halder |