ADVERTISING - Outdoor (Topical Posters & Outdoor Advertising)

Megh Santoor - Hindustan Unilever Limited - Brooke Bond Taj Mahal JPG
Megh Santoor - Hindustan Unilever Limited - Brooke Bond Taj Mahal MP4 2m:03s

Megh Santoor
Brand: Brooke Bond Taj Mahal
Client: Hindustan Unilever Limited
Entrant: Ogilvy India

Share:
Megh Santoor - Brooke Bond Taj Mahal - Hindustan Unilever Limited

Blue Elephant

Entry Title: Megh Santoor
Brand: Brooke Bond Taj Mahal
Client: Hindustan Unilever Limited
Entrant Company: Ogilvy India
Description: The 'Megh Santoor,' is a rain-powered musical billboard by Taj Mahal Tea, that celebrates the brand's 40-year legacy in Indian classical music. Combining 'Megh' (rainclouds) with 'Santoor' (an Indian instrument), the billboard plays the Raag Megh Malhaar, a symphony that celebrates the arrival of rain.
For centuries, Maestros have played this Raag, but for the first time ever we let the rain itself perform the Raag - turning the inspiration into the artist. Another interesting thing about Raags is that they give the artists the freedom to improvise and create their own melody.

Traditionally, the Santoor is played by lifting a mallet and striking the strings. To replicate this action for Megh Santoor, inspiration was drawn from the ancient Japanese water fountain, Shishi-Odhishi. Each mallet of Megh Santoor came with a rainwater container and each string was embedded with a note. When rain filled the containers, the mallets were lifted, and the water drained out, causing them to fall and strike the strings, producing musical notes. And the varying intensity of the rains helped create a new rendition, of the Megh Malhar every time it rained.
Company Credits: Agency: Ogilvy India
Company Credits: Production: Absolute productions
Company Credits: Media agency: Rapport Outdoor Advertising Private Limited
Individual Credits: Hephzibah Pathak – Executive Chairperson- Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer - Ogilvy India
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer - Ogilvy India
Individual Credits: Sukesh Nayak - Chief Creative Officer - Ogilvy India
Individual Credits: Fritz Gonsalves – Executive Creative Director
Individual Credits: Jayesh Raut - Group Creative Director
Individual Credits: Nirav Khant - Creative Director
Individual Credits: Varun Sharma - Creative Director
Individual Credits: Nikhil Mohan - Associate President
Individual Credits: Shrenika Ajeet - Senior Vice President
Individual Credits: Neville Katrak - Management Supervisor
Individual Credits: Padma Bododekar - Account Director
Individual Credits: Prem Narayan – Chief strategy officer
Individual Credits: Karishma Gupta – Senior Vice President
Individual Credits: Atman Pawar - Group Head
Individual Credits: Ankur Garg: Associate Vice President - Rapport
Individual Credits: Taufiq Qureshi - Music Consultant
Individual Credits: Jaideep Duhaan - Director
Individual Credits: Prafull Sharma – Executive Producer
Individual Credits: Heli Ajmera - Producer
AwardsEngine Logo