Craft
Industry Craft
Art Direction > Ambient, POP, Mailers & Physical Items - Series
CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items - Series)






Eat Like No One's Watching
Brand: Fullr
Client: Giga Foods
Entrant: Landor

The First List
Entry Title: | Eat Like No One's Watching |
---|---|
Brand: | Fullr |
Client: | Giga Foods |
Entrant Company: | Landor |
Title: | Fullr_Burger Boxes |
Title: | Fullr_French Fries |
Title: | Fullr_Beverages |
Title: | Fullr_PackagingRange |
Title: | Fullr_Brand Film |
Description: | In this work-from-home era of endless online meetings with cameras on, lunch breaks have become history. We eat on screen, and that’s okay unless your food is a burger. Burgers are messy and that’s part of the pleasure. So as work-from-home numbers rose, burger sales across the world dipped. Full’r wanted a creative solution to bring burger lunches back. We encouraged people to "Eat Like No One's Watching" by giving them a virtual meeting hack on special edition packaging, where QR codes direct users to a website where they can record their best meeting gameface, download the video and set it as a virtual background on Zoom and Google Meet. With this clever disguise in place, they could indulge messily in their juicy burgers without arousing suspicion! The packaging design hacked the online meeting graphics, and every meeting represented a delicious part of the juicy burger meal through meeting names and colours relating to each ingredient found in the dish. |
English Translation: | N.A |
Company Credits: | Landor |
Individual Credits: | Tristan Macherel, Global Executive Creative Director, Landor |
Individual Credits: | Luc Speisser, Global Chief Innovation Officer, Landor |
Individual Credits: | Anna Kohl, Executive Strategy Director, Landor |
Individual Credits: | Lulu Raghavan, Vice President APAC |
Individual Credits: | Arnab Ray, Executive Creative Director |
Individual Credits: | Kurnal Rawat, Executive Creative Director |
Individual Credits: | Ronita Mukerjee, Executive Director Client Services |
Individual Credits: | Deepthi Adimulam, Business Development & Marketing Executive |
Individual Credits: | Pearl Jiandani, Business Development & Marketing Executive |
Individual Credits: | Pavithra Dikshit, Design Director |
Individual Credits: | Akanksha Bhasme, Senior Designer |
Individual Credits: | Dhruvil Shah, Senior Designer |
Individual Credits: | Arsh Kazi, Motion Designer |
Individual Credits: | Kedar Ingle, Motion Design Intern |
Individual Credits: | Mriga Kothare, Design Director, Landor |
Individual Credits: | Nimish Patalia, 3D Visualiser |
Individual Credits: | Abaasaheb Shewale, 3D Visualiser |
Individual Credits: | Nasir Nawaaz, Copywriter & Strategist |
Individual Credits: | Sachin Darge, Production Manager |
Individual Credits: | Rohit Bagga, Production Manager |
Individual Credits: | Raman Pratap, Senior UI Developer |