CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items - Series)

Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr MP4 1m:30s

Eat Like No One's Watching
Brand: Fullr
Client: Giga Foods
Entrant: Landor

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Eat Like No One's Watching - Fullr - Giga Foods

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Entry Title: Eat Like No One's Watching
Brand: Fullr
Client: Giga Foods
Entrant Company: Landor
Title: Fullr_Burger Boxes
Title: Fullr_French Fries
Title: Fullr_Beverages
Title: Fullr_PackagingRange
Title: Fullr_Brand Film
Description: In this work-from-home era of endless online meetings with cameras on, lunch breaks have become history. We eat on screen, and that’s okay unless your food is a burger. Burgers are messy and that’s part of the pleasure. So as work-from-home numbers rose, burger sales across the world dipped. Full’r wanted a creative solution to bring burger lunches back.

We encouraged people to "Eat Like No One's Watching" by giving them a virtual meeting hack on special edition packaging, where QR codes direct users to a website where they can record their best meeting gameface, download the video and set it as a virtual background on Zoom and Google Meet. With this clever disguise in place, they could indulge messily in their juicy burgers without arousing suspicion!

The packaging design hacked the online meeting graphics, and every meeting represented a delicious part of the juicy burger meal through meeting names and colours relating to each ingredient found in the dish.
English Translation: N.A
Company Credits: Landor
Individual Credits: Tristan Macherel, Global Executive Creative Director, Landor
Individual Credits: Luc Speisser, Global Chief Innovation Officer, Landor
Individual Credits: Anna Kohl, Executive Strategy Director, Landor
Individual Credits: Lulu Raghavan, Vice President APAC
Individual Credits: Arnab Ray, Executive Creative Director
Individual Credits: Kurnal Rawat, Executive Creative Director
Individual Credits: Ronita Mukerjee, Executive Director Client Services
Individual Credits: Deepthi Adimulam, Business Development & Marketing Executive
Individual Credits: Pearl Jiandani, Business Development & Marketing Executive
Individual Credits: Pavithra Dikshit, Design Director
Individual Credits: Akanksha Bhasme, Senior Designer
Individual Credits: Dhruvil Shah, Senior Designer
Individual Credits: Arsh Kazi, Motion Designer
Individual Credits: Kedar Ingle, Motion Design Intern
Individual Credits: Mriga Kothare, Design Director, Landor
Individual Credits: Nimish Patalia, 3D Visualiser
Individual Credits: Abaasaheb Shewale, 3D Visualiser
Individual Credits: Nasir Nawaaz, Copywriter & Strategist
Individual Credits: Sachin Darge, Production Manager
Individual Credits: Rohit Bagga, Production Manager
Individual Credits: Raman Pratap, Senior UI Developer
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