CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)

Oaken Glow - The Burnt Pack. - PERNOD RICARD INDIA PRIVATE LIMITED - Oaken Glow JPG
Oaken Glow - The Burnt Pack. - PERNOD RICARD INDIA PRIVATE LIMITED - Oaken Glow MP4 1m:58s

Oaken Glow - The Burnt Pack.
Brand: Oaken Glow
Client: PERNOD RICARD INDIA PRIVATE LIMITED
Entrant: Ogilvy India

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Oaken Glow - The Burnt Pack. - Oaken Glow - PERNOD RICARD INDIA PRIVATE LIMITED

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Entry Title: Oaken Glow - The Burnt Pack.
Brand: Oaken Glow
Client: PERNOD RICARD INDIA PRIVATE LIMITED
Entrant Company: Ogilvy India
Description: Seagram’s Oaken Glow burnt every known rule in the alcohol category. Quite literally. All the mainstream domestic whiskies, till the advent of Oaken Glow, were more or less of the same scotch malts and Indian grain spirits combination. Thus, fitting into a very similar taste profile. There was no other taste choice for the consumer in the market. It was, more like, take it or leave it from the mainstream whiskies. Then came Oaken Glow – India’s first premium smoky whisky. The smoky taste came from the peat and charred barrels. This whisky was all fire and smoke and stood as the unconventional among the regulars. The original packaging of Oaken Glow reflected this philosophy. And the new Limited Edition Pack burned down even that. It burned the original pack itself. And rose from burning every design rule of pattern, symmetry and convention, rose a new Limited Edition Pack from the ashes of the old. Here’s to burning some more rules. Here’s to Oaken Glow!
Individual Credits: Sukesh Nayak- Chief Creative Officer, Ogilvy India
Individual Credits: Harshad Rajadhyaksha-Chief Creative Officer - Ogilvy India
Individual Credits: Kainaz Karmakar - Chief Creative Officer - Ogilvy India
Individual Credits: Ritu Sharda - Chief Creative Officer - Ogilvy India, North
Individual Credits: Nitin Srivastava Executive Creative Director and Head of Design - North
Individual Credits: Anuj Kala Senior Creative Director
Individual Credits: Sajeev Renjan Associate Creative Director
Individual Credits: Harmeet Singh Associate Creative Director
Individual Credits: Sharad Phalgun Executive Vice President • Account Management
Individual Credits: Waebhav Yadav Vice President • Account Management
Individual Credits: Rituparna Ghosh
Individual Credits: Rishi Yadav Account Executive • Account Management
Individual Credits: Prem Narayan CHIEF STRATEGY OFFICER, OGILVY INDIA
Individual Credits: Rohitash Srivastava Head of Strategic Planning-Ogilvy India (North)
Individual Credits: Pallavi Mehta, Planning
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