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Art Direction > Ambient, POP, Mailers & Physical Items
CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)
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Oaken Glow - The Burnt Pack.
Brand: Oaken Glow
Client: PERNOD RICARD INDIA PRIVATE LIMITED
Entrant: Ogilvy India
The First List
Entry Title: | Oaken Glow - The Burnt Pack. |
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Brand: | Oaken Glow |
Client: | PERNOD RICARD INDIA PRIVATE LIMITED |
Entrant Company: | Ogilvy India |
Description: | Seagram’s Oaken Glow burnt every known rule in the alcohol category. Quite literally. All the mainstream domestic whiskies, till the advent of Oaken Glow, were more or less of the same scotch malts and Indian grain spirits combination. Thus, fitting into a very similar taste profile. There was no other taste choice for the consumer in the market. It was, more like, take it or leave it from the mainstream whiskies. Then came Oaken Glow – India’s first premium smoky whisky. The smoky taste came from the peat and charred barrels. This whisky was all fire and smoke and stood as the unconventional among the regulars. The original packaging of Oaken Glow reflected this philosophy. And the new Limited Edition Pack burned down even that. It burned the original pack itself. And rose from burning every design rule of pattern, symmetry and convention, rose a new Limited Edition Pack from the ashes of the old. Here’s to burning some more rules. Here’s to Oaken Glow! |
Individual Credits: | Sukesh Nayak- Chief Creative Officer, Ogilvy India |
Individual Credits: | Harshad Rajadhyaksha-Chief Creative Officer - Ogilvy India |
Individual Credits: | Kainaz Karmakar - Chief Creative Officer - Ogilvy India |
Individual Credits: | Ritu Sharda - Chief Creative Officer - Ogilvy India, North |
Individual Credits: | Nitin Srivastava Executive Creative Director and Head of Design - North |
Individual Credits: | Anuj Kala Senior Creative Director |
Individual Credits: | Sajeev Renjan Associate Creative Director |
Individual Credits: | Harmeet Singh Associate Creative Director |
Individual Credits: | Sharad Phalgun Executive Vice President • Account Management |
Individual Credits: | Waebhav Yadav Vice President • Account Management |
Individual Credits: | Rituparna Ghosh |
Individual Credits: | Rishi Yadav Account Executive • Account Management |
Individual Credits: | Prem Narayan CHIEF STRATEGY OFFICER, OGILVY INDIA |
Individual Credits: | Rohitash Srivastava Head of Strategic Planning-Ogilvy India (North) |
Individual Credits: | Pallavi Mehta, Planning |