Advertising
Film
TV & Cinema > Campaign - Series
ADVERTISING - Film (TV & Cinema > Campaign - Series)
JPEG
MP4
20s
MP4
20s
MP4
20s
Monthly health insurance
Brand: PhonePe health insurance
Client: PhonePe
Entrant: The Script Room
The First List
| Entry Title: | Monthly health insurance |
|---|---|
| Brand: | PhonePe health insurance |
| Client: | PhonePe |
| Entrant Company: | The Script Room |
| Description: | Create awareness and salience for the monthly health insurance offering from PhonePe. While it might seem obvious in hindsight, the campaign idea was to set the stories in the hospital - being hospitalized and not having health insurance is the highest point of realization for the Health Insurance category. Since affordability is the biggest barrier, how PhonePe’s monthly insurance plan can solve this issue is the broad narrative construct. |
| English Translation: | subtitles provided |
| Company Credits: | The Script Room |
| Individual Credits: | The Script Room |
