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Elevator - Mondelez - Cadbury 5 Star JPG
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Elevator
Brand: Cadbury 5 Star
Client: Mondelez
Entrant: Ogilvy India

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Elevator - Cadbury 5 Star - Mondelez

The First List

Entry Title: Elevator
Brand: Cadbury 5 Star
Client: Mondelez
Entrant Company: Ogilvy India
Description: For 5 years now, Cadbury 5 Star chocolate has been building on its “Eat 5 Star, Do Nothing” proposition with wildly popular commercials and PR stunts that make an audacious claim - that sometimes, amazing things can happen when you do absolutely nothing.
The next installment in the series is a TV commercial titled “Elevator”. It tells the story of a person whose phone rings at the most inappropriate time, but he's too absorbed in enjoying his 5 Star to do anything about it.
English Translation: Crying Man: Is that your phone?
Crying Man: Pick it up!
Young Man: Sure.
Crying Man: PICK UP THE PHONE!!
Patient: Why are you calling so early in the morning? Did someone die?
Crying Man: Boss, you’re alive?!
Crying Man: Thank you brother. I’m glad you did nothing…
Young Man: You’re welcome.
Voice over: Try doing nothing sometimes. Eat 5 Star, Do Nothing.
Company Credits: Ogilvy India
Company Credits: Corcoise Films
Individual Credits: Team Ogilvy
Individual Credits: Prasoon Pandey, Director
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