Advertising
Film
Online & Social Films > 30 to 60 Seconds
ADVERTISING - Film (Online & Social Films > 30 to 60 Seconds)


Elevator
Brand: Cadbury 5 Star
Client: Mondelez
Entrant: Ogilvy India

The First List
Entry Title: | Elevator |
---|---|
Brand: | Cadbury 5 Star |
Client: | Mondelez |
Entrant Company: | Ogilvy India |
Description: | For 5 years now, Cadbury 5 Star chocolate has been building on its “Eat 5 Star, Do Nothing” proposition with wildly popular commercials and PR stunts that make an audacious claim - that sometimes, amazing things can happen when you do absolutely nothing. The next installment in the series is a TV commercial titled “Elevator”. It tells the story of a person whose phone rings at the most inappropriate time, but he's too absorbed in enjoying his 5 Star to do anything about it. |
English Translation: | Crying Man: Is that your phone? Crying Man: Pick it up! Young Man: Sure. Crying Man: PICK UP THE PHONE!! Patient: Why are you calling so early in the morning? Did someone die? Crying Man: Boss, you’re alive?! Crying Man: Thank you brother. I’m glad you did nothing… Young Man: You’re welcome. Voice over: Try doing nothing sometimes. Eat 5 Star, Do Nothing. |
Company Credits: | Ogilvy India |
Company Credits: | Corcoise Films |
Individual Credits: | Team Ogilvy |
Individual Credits: | Prasoon Pandey, Director |