ADVERTISING - Digital & Social Media (Social > Co-Creation & User-Generated Content)

My Bakarwadi Ad - Chitale Bandhu Mithaiwale - Chitale Bandhu Mithaiwale JPG
My Bakarwadi Ad - Chitale Bandhu Mithaiwale - Chitale Bandhu Mithaiwale MP4 1m:46s

My Bakarwadi Ad
Brand: Chitale Bandhu Mithaiwale
Client: Chitale Bandhu Mithaiwale
Entrant: Setu Advertising

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My Bakarwadi Ad - Chitale Bandhu Mithaiwale - Chitale Bandhu Mithaiwale

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Entry Title: My Bakarwadi Ad
Brand: Chitale Bandhu Mithaiwale
Client: Chitale Bandhu Mithaiwale
Entrant Company: Setu Advertising
Description: While Chitale Bakarwadi is the most loved Bakarwadi across generations in the snacks and savouries category, many brands with me-too products have popped up in the market. This had led to some confusion among the people too. Chitale Bakarwadi needed to reiterate its leadership and authenticity position in the market. The popular sentiment was that 'Chitale Bakarwadi doesn't need an ad'. The idea was to ask people how a Chitale Bakarwadi ad should be and then validating the sentiment based on the inputs to build a more convincing communication for the brand in Phase 2.

This was primarily targeted towards Chitale Bakarwadi loyalists, who are spread across generations and geographies. The idea was to make them share their version of Chitale Bakarwadi ad, a topic which is close to their hearts.
Company Credits: Setu Advertising
Company Credits: equalz
Company Credits: Chitale Bandhu Mithaiwale
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