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Boldcare K-Serial - Boldcare - Boldcare JPG
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Boldcare K-Serial
Brand: Boldcare
Client: Boldcare
Entrant: Moonshot

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Boldcare K-Serial - Boldcare - Boldcare

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Entry Title: Boldcare K-Serial
Brand: Boldcare
Client: Boldcare
Entrant Company: Moonshot
Description: The BoldCare campaign, starring Ranveer Singh and Johnny Sins, ingeniously tackles the topic of sexual wellness through a satirical K-serial drama. This unique pairing—Bollywood’s eclectic Singh and internet meme legend and adult film star Sins—craftily navigates sexual health discussions, transforming them from taboo to mainstream conversation. Their collaboration in a narrative that humorously addresses male sexual issues not only went viral but also broke societal barriers, making the subject approachable. By leveraging the contrasting yet complementary fame of both stars, the campaign achieved remarkable engagement, sparking a nationwide dialogue on an often-ignored issue. BoldCare's initiative symbolizes a progressive shift in Indian advertising, encouraging openness and understanding around sexual health.
Company Credits: Agency: Moonshot
Company Credits: Client: Boldcare
Company Credits: Production House: Early Man Films
Individual Credits: Writers: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Deep Joshi and Vishal Dayama
Individual Credits: Director: Ayappa
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