CRAFT - Industry Craft (Copywriting > Ambient, POP, Mailers & Physical Items - Series)

Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr JPG
Eat Like No One's Watching - Giga Foods - Fullr MP4 1m:30s

Eat Like No One's Watching
Brand: Fullr
Client: Giga Foods
Entrant: Landor

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Eat Like No One's Watching - Fullr - Giga Foods

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Entry Title: Eat Like No One's Watching
Brand: Fullr
Client: Giga Foods
Entrant Company: Landor
Title: Fullr_BurgerBox
Title: Fullr_FrenchFries
Title: Fullr_Beverage
Title: Fullr_Sauces
Title: Fullr_BrandFilm
Description: In this work-from-home era of endless online meetings with cameras on, lunch breaks have become history. We eat on screen, and that’s okay unless your food is a burger. Burgers are messy and that’s part of the pleasure. So as work-from-home numbers rose, burger sales across the world dipped. Full’r wanted a creative solution to bring burger lunches back.

The idea: Eat Like No One's Watching

A virtual meeting hack on the packaging, where QR codes direct users to a website where they can record their best meeting gameface, download the video and set it as a virtual background on Zoom and Google Meet. With this clever disguise in place, they could indulge messily in their juicy burgers without arousing suspicion!

The packaging copy played a simple role: to tie the different universes of online meetings and burgers together, while bringing burger lunches back! Meeting titles on the packaging were ingeniously named by mixing puns with corporate jargon, showing a playful way to combine meetings with messy eating!
English Translation: N.A.
Company Credits: Landor
Individual Credits: Tristan Macherel, Global Executive Creative Director, Landor
Individual Credits: Luc Speisser, Global Chief Innovation Officer, Landor
Individual Credits: Anna Kohl, Executive Strategy Director, Landor
Individual Credits: Lulu Raghavan, Vice President APAC
Individual Credits: Arnab Ray, Executive Creative Director
Individual Credits: Kurnal Rawat, Executive Creative Director
Individual Credits: Ronita Mukerjee, Executive Director Client Services
Individual Credits: Deepthi Adimulam, Business Development & Marketing Executive
Individual Credits: Pearl Jiandani, Business Development & Marketing Executive
Individual Credits: Pavithra Dikshit, Design Director
Individual Credits: Akanksha Bhasme, Senior Designer
Individual Credits: Dhruvil Shah, Senior Designer
Individual Credits: Arsh Kazi, Motion Designer
Individual Credits: Kedar Ingle, Motion Design Intern
Individual Credits: Mriga Kothare, Design Director, Landor
Individual Credits: Nimish Patalia, 3D Visualiser
Individual Credits: Abaasaheb Shewale, 3D Visualiser
Individual Credits: Nasir Nawaaz, Copywriter & Strategist
Individual Credits: Sachin Darge, Production Manager
Individual Credits: Rohit Bagga, Production Manager
Individual Credits: Raman Pratap, Senior UI Developer
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