Craft
Industry Craft
Copywriting > Ambient, POP, Mailers & Physical Items - Series
CRAFT - Industry Craft (Copywriting > Ambient, POP, Mailers & Physical Items - Series)






Eat Like No One's Watching
Brand: Fullr
Client: Giga Foods
Entrant: Landor

The First List
Entry Title: | Eat Like No One's Watching |
---|---|
Brand: | Fullr |
Client: | Giga Foods |
Entrant Company: | Landor |
Title: | Fullr_BurgerBox |
Title: | Fullr_FrenchFries |
Title: | Fullr_Beverage |
Title: | Fullr_Sauces |
Title: | Fullr_BrandFilm |
Description: | In this work-from-home era of endless online meetings with cameras on, lunch breaks have become history. We eat on screen, and that’s okay unless your food is a burger. Burgers are messy and that’s part of the pleasure. So as work-from-home numbers rose, burger sales across the world dipped. Full’r wanted a creative solution to bring burger lunches back. The idea: Eat Like No One's Watching A virtual meeting hack on the packaging, where QR codes direct users to a website where they can record their best meeting gameface, download the video and set it as a virtual background on Zoom and Google Meet. With this clever disguise in place, they could indulge messily in their juicy burgers without arousing suspicion! The packaging copy played a simple role: to tie the different universes of online meetings and burgers together, while bringing burger lunches back! Meeting titles on the packaging were ingeniously named by mixing puns with corporate jargon, showing a playful way to combine meetings with messy eating! |
English Translation: | N.A. |
Company Credits: | Landor |
Individual Credits: | Tristan Macherel, Global Executive Creative Director, Landor |
Individual Credits: | Luc Speisser, Global Chief Innovation Officer, Landor |
Individual Credits: | Anna Kohl, Executive Strategy Director, Landor |
Individual Credits: | Lulu Raghavan, Vice President APAC |
Individual Credits: | Arnab Ray, Executive Creative Director |
Individual Credits: | Kurnal Rawat, Executive Creative Director |
Individual Credits: | Ronita Mukerjee, Executive Director Client Services |
Individual Credits: | Deepthi Adimulam, Business Development & Marketing Executive |
Individual Credits: | Pearl Jiandani, Business Development & Marketing Executive |
Individual Credits: | Pavithra Dikshit, Design Director |
Individual Credits: | Akanksha Bhasme, Senior Designer |
Individual Credits: | Dhruvil Shah, Senior Designer |
Individual Credits: | Arsh Kazi, Motion Designer |
Individual Credits: | Kedar Ingle, Motion Design Intern |
Individual Credits: | Mriga Kothare, Design Director, Landor |
Individual Credits: | Nimish Patalia, 3D Visualiser |
Individual Credits: | Abaasaheb Shewale, 3D Visualiser |
Individual Credits: | Nasir Nawaaz, Copywriter & Strategist |
Individual Credits: | Sachin Darge, Production Manager |
Individual Credits: | Rohit Bagga, Production Manager |
Individual Credits: | Raman Pratap, Senior UI Developer |