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#SecondBirthDate
Brand: Sun Pharma Corporate
Client: Sun Pharmaceutical Industries Ltd.
Entrant: Ogilvy India

The First List

Entry Title:	#SecondBirthDate
Brand:	Sun Pharma Corporate
Client:	Sun Pharmaceutical Industries Ltd.
Entrant Company:	Ogilvy India
Description:	Since four decades, Sun Pharma has partnered doctors across India and the world, to provide quality healthcare to those in need. As a celebration of this enduring partnership, the idea of #SecondBirthDate came into being. Our first birth date is the day the gift of life is bestowed upon us, thanks to our parents. But there are several among us who have had a second chance at life, all thanks to a doctor. #SecondBirthDate is a tribute to those doctors. We partnered with Rishabh Pant, India’s most promising young cricketer, who updated his #SecondBirthDate on all his social media handles. Soon Bollywood stars, singers, influencers, creators joined in. On National Doctors’ Day - 1st July, 2023- Rishabh Pant and several other celebs dedicated their #SecondBirthDate to the doctors who gave them a fresh chance at life after a near-death experience. The campaign gained over ₹30 million worth of earned PR and a 134% return on investment. Brand Sun Pharma saw a 495% increase in conversations. The initiative helped Sun Pharma celebrate its partnership with doctors. But, more importantly, it encouraged people to express gratitude towards the ones who saved their lives or those of their loved ones. https://www.instagram.com/reel/CuH1svDIgHx/?igsh=b2w5MTJ0Z3BsenIz https://www.instagram.com/reel/CuHyu_nJMVk/?igsh=MTZpeDJ6bHF5YXdnZQ== https://www.instagram.com/reel/CuI3-TJts4h/?igsh=ZzM2ZmhmMzcwNjc= https://www.instagram.com/reel/CuI4FuVIVF3/?igsh=Z2Ftdno0c3p3cmlz
English Translation:	Without the support of some people I wouldn't be in front of you today. I am able to tell my story because I got my second chance at life. My mom gave me the first chance at life on 4th October 1997 And after the accident, my doctors gave me my second chance. We don't even get second chances to take catches, but my doctors gave me a second chance at life I can never thank them enough. That's why today I am joining Sun Pharma's initiative and dedicating my second birthdate to my doctors. It’s the least I can do to thank them. Please share your #SecondBirthDate story today and thank the doctors who have given you or your loved ones a second chance at life. Visit www.secondbirthdate.com to send a personalized greeting to thank your doctor. A National Doctor's Day initiative by Sun Pharma Reaching people. Touching lives.
Company Credits:	Ogilvy India
Company Credits:	Wavemaker India
Individual Credits:	CCOs: Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar
Individual Credits:	President and Head of Office, Ogilvy Mumbai & Kolkata: Hirol Gandhi
Individual Credits:	Chief Strategy Officer: Prem Narayan
Individual Credits:	CCO (West): Anurag Agnihotri
Individual Credits:	Creative Team: Rohit Devgun, Kumar Saurabh, Siddharth Ubale
Individual Credits:	Health and Wellness: Rana Bawa and Cherojit Goswami
Individual Credits:	Account Management: Beenu Kurup, Shruti Paranjpe, Deepika Swami and Shrushti Tavadia
Individual Credits:	Account Planning: Sujit Patnaik and Abhishek Joshi
Individual Credits:	Creative Tech & Innovation Team: Rajneesh Bolia, Dishant Malik and Vaishali Mange
Individual Credits:	Chief Client Officer & Office Head, West, North and East, Wavemaker India: Shekhar Banerjee
Individual Credits:	Media Team, Wavemaker India: Pranav Joshi, Arzoo Dobani, Vikram Gopal, Bhavin Thakkar, Amit Bhurke, Khushali Punater and Siddharth Khare
Individual Credits:	Sun Pharma Industries Ltd: Mohit Sareen and Abhishek Pande
Individual Credits:	Director: Gaurav Gupta
Individual Credits:	Production House: Mothership Productions