Zee Equality Award
Zee Equality Award
ZEE EQUALITY AWARD (Zee Equality Award)
JPG
MP4
1m:45s
#everyBODYcan
Brand: Tetley
Client: Tata Consumer Products Limited
Entrant: MullenLowe Lintas Group India
Purple Elephant
Entry Title: | #everyBODYcan |
---|---|
Brand: | Tetley |
Client: | Tata Consumer Products Limited |
Entrant Company: | MullenLowe Lintas Group India |
Description: | In India, more often than not a woman is unfairly judged on her ability, based on her body type. This often leads to stereotypes that result in subtle or inadvertent body shaming. Unfortunately, through decades, the green tea category has only fueled this behaviour by encouraging women to focus on how they look and their external fitness and how green tea could help aid in their weight loss. Tetley, one of the leading green tea brands in India wanted to take a stand and be the thought leader in changing this narrative. Tetley has taken these stereotypes head on by encouraging women to look beyond the superficial idea of fitness and urged them to feel fit from inside out. It has come out with a war cry for women subjected to these unfounded biases about their abilities, by telling them that #everyBODYcan, a deliberate play on everybody also alluding to ‘every body’, thus addressing the unfair judgements faced by women of all body types. |
Company Credits: | MullenLowe Lintas Group India |
Company Credits: | Tata Consumer Products Limited |
Individual Credits: | Puneet Das |
Individual Credits: | Neha Taneja |
Individual Credits: | Aanchal Chhabra |
Individual Credits: | Subramanyeswar S |
Individual Credits: | Sonali Khanna |
Individual Credits: | Kishore Subramanian |
Individual Credits: | Arpan Bhattacharyya |
Individual Credits: | Arjun Krishnadas |
Individual Credits: | Shreya Singh |
Individual Credits: | Sahul Parti |
Individual Credits: | Ayushi Goyal |
Individual Credits: | Production House : Crazy Few Films |
Individual Credits: | Sameer Gupta |
Individual Credits: | Siddharth Sankarnarayanan |