ZEE EQUALITY AWARD (Zee Equality Award)

#everyBODYcan - Tata Consumer Products Limited - Tetley JPG
#everyBODYcan - Tata Consumer Products Limited - Tetley MP4 1m:45s

#everyBODYcan
Brand: Tetley
Client: Tata Consumer Products Limited
Entrant: MullenLowe Lintas Group India

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#everyBODYcan - Tetley - Tata Consumer Products Limited

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Entry Title: #everyBODYcan
Brand: Tetley
Client: Tata Consumer Products Limited
Entrant Company: MullenLowe Lintas Group India
Description: In India, more often than not a woman is unfairly judged on her ability, based on her body type. This often leads to stereotypes that result in subtle or inadvertent body shaming. Unfortunately, through decades, the green tea category has only fueled this behaviour by encouraging women to focus on how they look and their external fitness and how green tea could help aid in their weight loss.
Tetley, one of the leading green tea brands in India wanted to take a stand and be the thought leader in changing this narrative. Tetley has taken these stereotypes head on by encouraging women to look beyond the superficial idea of fitness and urged them to feel fit from inside out. It has come out with a war cry for women subjected to these unfounded biases about their abilities, by telling them that #everyBODYcan, a deliberate play on everybody also alluding to ‘every body’, thus addressing the unfair judgements faced by women of all body types.
Company Credits: MullenLowe Lintas Group India
Company Credits: Tata Consumer Products Limited
Individual Credits: Puneet Das
Individual Credits: Neha Taneja
Individual Credits: Aanchal Chhabra
Individual Credits: Subramanyeswar S
Individual Credits: Sonali Khanna
Individual Credits: Kishore Subramanian
Individual Credits: Arpan Bhattacharyya
Individual Credits: Arjun Krishnadas
Individual Credits: Shreya Singh
Individual Credits: Sahul Parti
Individual Credits: Ayushi Goyal
Individual Credits: Production House : Crazy Few Films
Individual Credits: Sameer Gupta
Individual Credits: Siddharth Sankarnarayanan
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