Shark Tank Corporate Bidaai

ADVERTISING - Broadcast (Promos)

JPG

MP4 1m:48s

Entry Title:	Shark Tank Corporate Bidaai
Brand:	Shark Tank Season 3
Client:	Sony
Entrant Company:	Moonshot
Description:	Shark Tank India's Season 3 campaign cleverly employs satire to critique the exploitation rampant in corporate culture, championing startups as the ultimate emblem of freedom and autonomy. Set against a poignant 'bidai' scene typically seen at weddings, an employee's departure from his corporate job to start his own venture is dramatized with humor and emotion. The exchange between the employee and his bosses highlights a common narrative of undervaluation and lack of recognition in the corporate world, contrasting it with the promise of equity and ownership in the startup ecosystem. The campaign encapsulates India's evolving mindset towards entrepreneurship as a path to independence, positioning Shark Tank India as a beacon for this cultural shift, highlighting the show's role in inspiring viewers to pursue their entrepreneurial dreams.
Company Credits:	Agency: Moonshot
Company Credits:	Client: Sony
Company Credits:	Production Company: Sun City Studios
Individual Credits:	Writers: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi
Individual Credits:	Director: Rahul Bharti
Individual Credits:	Producer: Zuleikha Gupta