CRAFT - Film Craft (Casting & Performance)

EveryBodyCan - Tata Consumer Products - Tetley JPG
EveryBodyCan - Tata Consumer Products - Tetley MP4 1m:45s

EveryBodyCan
Brand: Tetley
Client: Tata Consumer Products
Entrant: Crazy Few Films LLP

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EveryBodyCan - Tetley - Tata Consumer Products

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Entry Title: EveryBodyCan
Brand: Tetley
Client: Tata Consumer Products
Entrant Company: Crazy Few Films LLP
Description: Break Stereotypes and Body biases: People have inherent biases about different body types and end up stereotyping what people of such body types are capable (or incapable) of. These biases often lead to subtle or inadvertent body shaming. The campaign aims to challenge these biases and body related stereotypes and encourage women to believe that ‘You are more than what you look like’ – Go beyond just ‘how you look’ and focus on being fit inside out. Shift the needle from ‘Looking fit’ to ‘Feeling fit’. Remind people that outer appearance does not equal fitness and encourage women to confidently embrace their body type with a focus on feeling fit from inside. Make women believe ‘MY BODY CAN. YOUR BODY CAN. EVERYBODY CAN.’

Company Credits: Crazy Few Films LLP
Individual Credits: Sharat Kumar - Director
Individual Credits: Urfi Kazmi - Executive Producer
Individual Credits: Viraj Gawas - Executive Producer
Individual Credits: Vaibhav Vishant ( Anti Casting ) - Casting Director
Individual Credits: Mohammad Rubais - Cinematographer
Individual Credits: Sunny Shah - Producer
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