Craft
Film Craft
Casting & Performance
CRAFT - Film Craft (Casting & Performance)
JPG
MP4
1m:45s
EveryBodyCan
Brand: Tetley
Client: Tata Consumer Products
Entrant: Crazy Few Films LLP
Baby Blue Elephant
Entry Title: | EveryBodyCan |
---|---|
Brand: | Tetley |
Client: | Tata Consumer Products |
Entrant Company: | Crazy Few Films LLP |
Description: | Break Stereotypes and Body biases: People have inherent biases about different body types and end up stereotyping what people of such body types are capable (or incapable) of. These biases often lead to subtle or inadvertent body shaming. The campaign aims to challenge these biases and body related stereotypes and encourage women to believe that ‘You are more than what you look like’ – Go beyond just ‘how you look’ and focus on being fit inside out. Shift the needle from ‘Looking fit’ to ‘Feeling fit’. Remind people that outer appearance does not equal fitness and encourage women to confidently embrace their body type with a focus on feeling fit from inside. Make women believe ‘MY BODY CAN. YOUR BODY CAN. EVERYBODY CAN.’ |
Company Credits: | Crazy Few Films LLP |
Individual Credits: | Sharat Kumar - Director |
Individual Credits: | Urfi Kazmi - Executive Producer |
Individual Credits: | Viraj Gawas - Executive Producer |
Individual Credits: | Vaibhav Vishant ( Anti Casting ) - Casting Director |
Individual Credits: | Mohammad Rubais - Cinematographer |
Individual Credits: | Sunny Shah - Producer |