ADVERTISING
- Press
(Press Advertising)
Broken Wing
Brand: Free Press Journal
Client: Indian National Press Bombay Pvt. Ltd.
Entrant: Rediffusion Brand Solutions Pvt Ltd
The First List
Entry Title:
|
Broken Wing |
Brand:
|
Free Press Journal |
Client:
|
Indian National Press Bombay Pvt. Ltd. |
Entrant Company:
|
Rediffusion Brand Solutions Pvt Ltd |
Description: |
Free Press Journal, collaborated with PETA to rescue the voiceless birds who are harmed during Makar Sankranti by the sharp glass-coated string (manja). Over 900 Birds were injured during the Kite-flying festival in 2023. We appeal to Mumbaikars to call the helpline whenever you see a distressed bird. The Ad shows a bird being harmed without showing any blood or inappropriate visual but still communicates the story effectively through the shadow of the bird's broken wing. |
Company Credits: |
Rediffusion Brand Solutions Pvt Ltd |
Individual Credits: |
Samrat Rane - Senior Creative Director (Art) |
Individual Credits: |
Shamita Roy - Creative Head (Copy) |
Individual Credits: |
Vritti Dey - Business Head Client Servicing |
Individual Credits: |
Antara Mondal - Brand Partner Client Servicing |