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ADVERTISING - Press (Press Advertising)
JPG
JPG
Broken Wing
Brand: Free Press Journal
Client: Indian National Press Bombay Pvt. Ltd.
Entrant: Rediffusion Brand Solutions Pvt Ltd
The First List
Entry Title: | Broken Wing |
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Brand: | Free Press Journal |
Client: | Indian National Press Bombay Pvt. Ltd. |
Entrant Company: | Rediffusion Brand Solutions Pvt Ltd |
Description: | Free Press Journal, collaborated with PETA to rescue the voiceless birds who are harmed during Makar Sankranti by the sharp glass-coated string (manja). Over 900 Birds were injured during the Kite-flying festival in 2023. We appeal to Mumbaikars to call the helpline whenever you see a distressed bird. The Ad shows a bird being harmed without showing any blood or inappropriate visual but still communicates the story effectively through the shadow of the bird's broken wing. |
Company Credits: | Rediffusion Brand Solutions Pvt Ltd |
Individual Credits: | Samrat Rane - Senior Creative Director (Art) |
Individual Credits: | Shamita Roy - Creative Head (Copy) |
Individual Credits: | Vritti Dey - Business Head Client Servicing |
Individual Credits: | Antara Mondal - Brand Partner Client Servicing |