ADVERTISING - Press (Press Advertising)

Broken Wing - Indian National Press Bombay Pvt. Ltd. - Free Press Journal JPG
Broken Wing - Indian National Press Bombay Pvt. Ltd. - Free Press Journal JPG

Broken Wing
Brand: Free Press Journal
Client: Indian National Press Bombay Pvt. Ltd.
Entrant: Rediffusion Brand Solutions Pvt Ltd

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Broken Wing - Free Press Journal - Indian National Press Bombay Pvt. Ltd.

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Entry Title: Broken Wing
Brand: Free Press Journal
Client: Indian National Press Bombay Pvt. Ltd.
Entrant Company: Rediffusion Brand Solutions Pvt Ltd
Description: Free Press Journal, collaborated with PETA to rescue the voiceless birds who are harmed during Makar Sankranti by the sharp glass-coated string (manja). Over 900 Birds were injured during the Kite-flying festival in 2023. We appeal to Mumbaikars to call the helpline whenever you see a distressed bird. The Ad shows a bird being harmed without showing any blood or inappropriate visual but still communicates the story effectively through the shadow of the bird's broken wing.
Company Credits: Rediffusion Brand Solutions Pvt Ltd
Individual Credits: Samrat Rane - Senior Creative Director (Art)
Individual Credits: Shamita Roy - Creative Head (Copy)
Individual Credits: Vritti Dey - Business Head Client Servicing
Individual Credits: Antara Mondal - Brand Partner Client Servicing
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