CRAFT - Film Craft (Direction)

Brooke Bond Red Label - India's Social Network - HUL - Brooke Bond Red Label JPG
Brooke Bond Red Label - India's Social Network - HUL - Brooke Bond Red Label MP4 1m:45s

Brooke Bond Red Label - India's Social Network
Brand: Brooke Bond Red Label
Client: HUL
Entrant: Little Lamb Films

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Brooke Bond Red Label - India's Social Network - Brooke Bond Red Label - HUL

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Entry Title: Brooke Bond Red Label - India's Social Network
Brand: Brooke Bond Red Label
Client: HUL
Entrant Company: Little Lamb Films
Description: On the World Social Media Day 2023, Red Label – Unilever’s brand of tea wanted a film that would position tea as the OG social media. The agency team at Ogilvy came up with an idea that talks about how a diverse country like India is unified and what acts as the cementing agent - TEA. Tea is the greatest leveller cutting across race, caste, creed, age and gender. In a country that is fast becoming polarised, the film had to make a point of how tea unites us all. How in the world of Social Media connections, tea is the original connection. Whether in busy cities or quiet villages, tea fosters friendships and warmth, transcending virtual boundaries. It's a comforting drink enjoyed by all, day or night, in any weather, reflecting its importance in Indian culture and its role in fostering connections in the real world.
English Translation: Subtitles has been added
Company Credits: Production House - Little Lamb Films
Company Credits: Agency - Ogilvy India
Company Credits: Client - Hindustan Unilever
Individual Credits: Director - Nobin Dutta
Individual Credits: Brand Team - Shiva Krishnamurthy
Individual Credits: Brand Team - Sayan Bhattacharya
Individual Credits: CCO - Harshad Rajadhyaksha
Individual Credits: CCO - Kainaz Karmakar
Individual Credits: CCO - Sukesh Nayak
Individual Credits: ECD - Akshay Seth
Individual Credits: GCD - Chinmay Raut
Individual Credits: SCD - Sourabh Dubey
Individual Credits: EVP - Nikhil Mohan
Individual Credits: VP - Shrenika Ajeet
Individual Credits: Account Director - Padma Badodekar
Individual Credits: Group Account Manager - Radhika S.R. Bhatnagar
Individual Credits: Chief Strategy Officer - Prem Narayan
Individual Credits: EP - Monalisa Mukherji
Individual Credits: Producer - Siddhi Bhopale
Individual Credits: DOP - Yogi Sankotra
Individual Credits: Casting Director - Vardaan Singh & Sudipta Chakraborty
Individual Credits: Music Composer - Mayukh - Mainak
Individual Credits: Editor - Kamran Khan
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