Craft
Film Craft
Direction
CRAFT - Film Craft (Direction)
JPG
MP4
1m:45s
Brooke Bond Red Label - India's Social Network
Brand: Brooke Bond Red Label
Client: HUL
Entrant: Little Lamb Films
Baby Blue Elephant
Entry Title: | Brooke Bond Red Label - India's Social Network |
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Brand: | Brooke Bond Red Label |
Client: | HUL |
Entrant Company: | Little Lamb Films |
Description: | On the World Social Media Day 2023, Red Label – Unilever’s brand of tea wanted a film that would position tea as the OG social media. The agency team at Ogilvy came up with an idea that talks about how a diverse country like India is unified and what acts as the cementing agent - TEA. Tea is the greatest leveller cutting across race, caste, creed, age and gender. In a country that is fast becoming polarised, the film had to make a point of how tea unites us all. How in the world of Social Media connections, tea is the original connection. Whether in busy cities or quiet villages, tea fosters friendships and warmth, transcending virtual boundaries. It's a comforting drink enjoyed by all, day or night, in any weather, reflecting its importance in Indian culture and its role in fostering connections in the real world. |
English Translation: | Subtitles has been added |
Company Credits: | Production House - Little Lamb Films |
Company Credits: | Agency - Ogilvy India |
Company Credits: | Client - Hindustan Unilever |
Individual Credits: | Director - Nobin Dutta |
Individual Credits: | Brand Team - Shiva Krishnamurthy |
Individual Credits: | Brand Team - Sayan Bhattacharya |
Individual Credits: | CCO - Harshad Rajadhyaksha |
Individual Credits: | CCO - Kainaz Karmakar |
Individual Credits: | CCO - Sukesh Nayak |
Individual Credits: | ECD - Akshay Seth |
Individual Credits: | GCD - Chinmay Raut |
Individual Credits: | SCD - Sourabh Dubey |
Individual Credits: | EVP - Nikhil Mohan |
Individual Credits: | VP - Shrenika Ajeet |
Individual Credits: | Account Director - Padma Badodekar |
Individual Credits: | Group Account Manager - Radhika S.R. Bhatnagar |
Individual Credits: | Chief Strategy Officer - Prem Narayan |
Individual Credits: | EP - Monalisa Mukherji |
Individual Credits: | Producer - Siddhi Bhopale |
Individual Credits: | DOP - Yogi Sankotra |
Individual Credits: | Casting Director - Vardaan Singh & Sudipta Chakraborty |
Individual Credits: | Music Composer - Mayukh - Mainak |
Individual Credits: | Editor - Kamran Khan |