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YouTube India 15- Never Stop Creating For India
Brand: YouTube India
Client: YouTube India
Entrant: YouTube Creative Studio APAC
The First List
Entry Title: | YouTube India 15- Never Stop Creating For India |
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Brand: | YouTube India |
Client: | YouTube India |
Entrant Company: | YouTube Creative Studio APAC |
Description: | Our key audiences—Viewers, Creators, Key Opinion Formers (KOFs), and Advertisers—maintain a transactional relationship with YouTube. This limits their awareness of its profound impact on millions of lives in India. Consequently, doubts persist about YouTube's ability to influence and transform lives. Our campaign aims to spotlight YouTube's pivotal role in India's journey over the last 15 years, showcasing its significant contributions to the nation's progress. We wanted to celebrate 15 years of YouTube by lauding Indians for their creative spark and inspiring them to never stop creating for India. The challenge was coming up with one unifying communication language that connects with the largest and most diverse set of creators and consumers in the world. The solution cropped up from something quite simple and very Indian, with a design language inspired by ‘Khichdi’! After all, khichdi is a beloved Indian dish made with a mishmash of different ingredients combined into one flavourful dish. This became our design inspiration to a singular visual narrative. We took different Indian art forms, from different eras, different parts of the country, and different YouTube creators, and mishmashed them into a single visual narrative that celebrated Indian creativity. Making it ‘The Great Indian Khichdi’. |
Company Credits: | YouTube Creative Studio APAC |
Company Credits: | Loudmouth Film |
Company Credits: | Boomranng Studio |
Company Credits: | Viem Collective |
Individual Credits: | Samya Deb |
Individual Credits: | Mansha Tandon |
Individual Credits: | Subodh Deshpande |
Individual Credits: | Sanjay Ramanathan |
Individual Credits: | Vineet Mahajan |
Individual Credits: | Sonal Vasave |
Individual Credits: | Makarand Narkar |
Individual Credits: | Eugene Lim |
Individual Credits: | George Widodo |
Individual Credits: | Siok Xin Ng |
Individual Credits: | Marion Loh |
Individual Credits: | Bethany Easton |
Individual Credits: | Bernice Wong |
Individual Credits: | Lovneet Tyagi |
Individual Credits: | Shirin Rai Gupta |
Individual Credits: | Isaac Nico |
Individual Credits: | Suman Singh |