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YouTube India 15- Never Stop Creating For India - YouTube India - YouTube India JPG
YouTube India 15- Never Stop Creating For India - YouTube India - YouTube India MP4 2m:00s

YouTube India 15- Never Stop Creating For India
Brand: YouTube India
Client: YouTube India
Entrant: YouTube Creative Studio APAC

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YouTube India 15- Never Stop Creating For India - YouTube India - YouTube India

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Entry Title: YouTube India 15- Never Stop Creating For India
Brand: YouTube India
Client: YouTube India
Entrant Company: YouTube Creative Studio APAC
Description: Our key audiences—Viewers, Creators, Key Opinion Formers (KOFs), and Advertisers—maintain a transactional relationship with YouTube. This limits their awareness of its profound impact on millions of lives in India. Consequently, doubts persist about YouTube's ability to influence and transform lives.

Our campaign aims to spotlight YouTube's pivotal role in India's journey over the last 15 years, showcasing its significant contributions to the nation's progress. We wanted to celebrate 15 years of YouTube by lauding Indians for their creative spark and inspiring them to never stop creating for India. The challenge was coming up with one unifying communication language that connects with the largest and most diverse set of creators and consumers in the world.

The solution cropped up from something quite simple and very Indian, with a design language inspired by ‘Khichdi’!

After all, khichdi is a beloved Indian dish made with a mishmash of different ingredients combined into one flavourful dish. This became our design inspiration to a singular visual narrative.


We took different Indian art forms, from different eras, different parts of the country, and different YouTube creators, and mishmashed them into a single visual narrative that celebrated Indian creativity.

Making it ‘The Great Indian Khichdi’.
Company Credits: YouTube Creative Studio APAC
Company Credits: Loudmouth Film
Company Credits: Boomranng Studio
Company Credits: Viem Collective
Individual Credits: Samya Deb
Individual Credits: Mansha Tandon
Individual Credits: Subodh Deshpande
Individual Credits: Sanjay Ramanathan
Individual Credits: Vineet Mahajan
Individual Credits: Sonal Vasave
Individual Credits: Makarand Narkar
Individual Credits: Eugene Lim
Individual Credits: George Widodo
Individual Credits: Siok Xin Ng
Individual Credits: Marion Loh
Individual Credits: Bethany Easton
Individual Credits: Bernice Wong
Individual Credits: Lovneet Tyagi
Individual Credits: Shirin Rai Gupta
Individual Credits: Isaac Nico
Individual Credits: Suman Singh
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