Experience & Engagement
Technology
Voice-Activation
EXPERIENCE & ENGAGEMENT - Technology (Voice-Activation)
JPG
MP4
2m:05s
Are Those Neeman's Shoes Phone Hack
Brand: Neeman's
Client: Neeman's
Entrant: VML
Baby Blue Elephant
Entry Title: | Are Those Neeman's Shoes Phone Hack |
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Brand: | Neeman's |
Client: | Neeman's |
Entrant Company: | VML |
Description: | Brief: Neeman's, a shoe brand operating exclusively in the digital realm wanted to reach out to a larger audience. But they had limited funds for advertising. Solution: Our phones are always listening to us. They're silent observers - always attuned to our conversations and learning about our preferences and interests. Leveraging this technological insight, Neeman's decided to take a trip- literally. They hired two guys to wear Neeman's shoes and sent them across the country to shout the phrase "ARE THOSE NEEMAN'S SHOES?" in some of the busiest spots. All to ensure, everyone with a phone in the vicinity find themselves bombarded with Neeman's ads. Results 17% Rise in organic website sessions 20% Rise in brand search queries 19% Increase in organic conversions |
Company Credits: | VML Delhi |
Company Credits: | The Other Half Productions |
Individual Credits: | Paul Nagy, CCO Asia Pacific |
Individual Credits: | Mukund Olety, CCO India |
Individual Credits: | Rohan Kumar, Group Creative Director |
Individual Credits: | Kaustubh Basankar, Creative Director |
Individual Credits: | Sandeep Juneja, Group Head |
Individual Credits: | Tenzing Rigyal Tashi, Art Director |
Individual Credits: | Rohan Kumar, Copywriter |
Individual Credits: | Arjuna Gaur, Director |
Individual Credits: | Yatin Gupta, Producer |