Advertising
Digital & Social Media

Madan Kumar BC
Brand: Amazon Prime
Client: Amazon Sellers Services Private Ltd
Entrant: Manja

The First List

Entry Title:	Madan Kumar BC
Brand:	Amazon Prime
Client:	Amazon Sellers Services Private Ltd
Entrant Company:	Manja
Description:	Amazon Prime was launching a new show, Jubilee, about a fictional superstar named Madan Kumar who everyone loves to hate. To promote the show, we knew we had to do something that would make heads turn. So we stirred up some real-life hate for our reel-life character. We tied up with some of Bollywood’s biggest names and asked them to tell the world why they hate Madan Kumar. They uploaded videos onto their own social handles and came up with their own dramatic, silly, justified, or wholly absurd reasons to hate our show’s leading man. And in each video, they also snuck in how much they hate the fact that he has a new show called Jubilee coming up on Amazon Prime. The campaign got people talking, garnering 390K+ engagement across celebrity handles. Intent to watch in key metros increased by +800bps and awareness of the title went up by +500bps
Company Credits:	Manja
Individual Credits:	Team Manja