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ADVERTISING - Film (Topical Film Advertising)


Special delivery ft. Ravi Shastri | Bumble
Brand: Bumble India
Client: Bumble India
Entrant: Kulfi Collective

The First List
Entry Title: | Special delivery ft. Ravi Shastri | Bumble |
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Brand: | Bumble India |
Client: | Bumble India |
Entrant Company: | Kulfi Collective |
Description: | Ahead of the Cricket World Cup, Bumble aimed to craft a campaign celebrating the cricket season while underlining its core message of self-love. Based on the insight that people often feel compelled to alter themselves to fit into conversations around key cultural moments, the film demonstrates Bumble’s commitment to kindness and authenticity. Conceptualised and produced by Bumble and Kulfi Collective, this ad features Team India veteran, coach and commentator extraordinaire Ravi Shastri, as he takes centre stage in a narrative that strikes a chord with anyone who's ever felt like they don't quite fit in. He tries to identify ways in which he can offer commentary on dating to youngsters, and hilariously peppers his signature style of commentary with Gen Z lingo, delivering lines like 'cop a W', 'rizz', and 'the real G' with a panache that only he can muster. A non-typical talent for a brand like Bumble, the choice of cast worked perfectly for the cricket season, and the campaign broke clutter to ensure that the brand was showing up in a unique, impactful way amongst a sea of campaigns. With its witty writing, creative execution, and impactful messaging, it earned over 430m impressions and 193m views! |
Individual Credits: | Brand Team: Elixir Nahar, Paarmi Modi, Aditya Huria |
Individual Credits: | Akshat Gupt, CCO, Kulfi Collective |
Individual Credits: | Manoti Jain, COO, Kulfi Collective |
Individual Credits: | Nidhi Mathur, Sr. Lead Brand Partnerships, Kulfi Collective |
Individual Credits: | Divyashree Thacker, Sr. Account Lead, Kulfi Collective |
Individual Credits: | Kalpit Damania, Executive Producer, Kulfi Collective |
Individual Credits: | Sunny Dixit, Executive Producer- Operations, Kulfi Collective |
Individual Credits: | Pranay Dawar, Senior Creative Producer, Kulfi Collective |
Individual Credits: | Nimisha Nair, Creative Director, Kulfi Collective |
Individual Credits: | Sakshi Bhasin, Associate Creative Director, Kulfi Collective |
Individual Credits: | Shashank Baliga, Creative Writer |
Individual Credits: | Pranay Bhasin, Director |