ZEE EQUALITY AWARD (Zee Equality Award - Campaign)

Be an #Absolut Ally - Pernod Ricard India - Absolut Glassware JPG
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Be an #Absolut Ally
Brand: Absolut Glassware
Client: Pernod Ricard India
Entrant: MullenLowe Lintas Group

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Be an #Absolut Ally - Absolut Glassware - Pernod Ricard India

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Entry Title: Be an #Absolut Ally
Brand: Absolut Glassware
Client: Pernod Ricard India
Entrant Company: MullenLowe Lintas Group
Title: Absolut Ally Case AV
Title: Absolut Ally Haima Film
Title: Absolut Ally Campaign Films
Description: Ten Stories, Ten Real Life Individuals.

The films find inspiration from different personalities and icons from the LGBTQIA+ community, who share experiences from their lives, for Cishets to understand
- the correct way to have conversations.

What to say, how to say, when to say - whenever talking to an individual from the LGBTQIA+ community. Each film talks about a small point that comes with a higher importance and implication, a point that is hurtful and talks about the correct approach that is sensitized and kind.

Each film leaves us with a learning on 'How to be an Ally'.
Company Credits: MullenLowe Lintas Group
Company Credits: Pernod Ricard India
Company Credits: Chalk and Cheese Films LLP
Individual Credits: Prateek Bhardwaj - Chief Creative Officer, Lowe Lintas
Individual Credits: Vasudha Misra - Regional Creative Officer, Lowe Lintas
Individual Credits: Mohit Pasricha - Unit Creative Director, Lowe Lintas
Individual Credits: Surbhi Rathee - Creative, Lowe Lintas
Individual Credits: Anurag Prasad - Chief Strategy Officer, Lowe Lintas
Individual Credits: Madhavi Guha - Sr. Vice President, Lowe Lintas
Individual Credits: Chandana Raizada - Sr. Brand Planning Director, Lowe Lintas
Individual Credits: Tanul Bhartiya - Executive Director, Lowe Lintas
Individual Credits: Vipul Shastri - Associate Vice President, Lowe Lintas
Individual Credits: Dishti Bhatt - Brand Services Manager, Lowe Lintas
Individual Credits: Pratik Adhikari - Brand Services Director, Lowe Lintas
Individual Credits: Manoj Ttarangg - Associate Creative Director, Lowe Lintas
Individual Credits: Bikram Bindra - AGM, Marketing
Individual Credits: Kokilla Uppal - AGM, Marketing
Individual Credits: Astha Govil - Brand Marketing
Individual Credits: Florian Sallaberry - Head of marketing - International brands
Individual Credits: Kartik Mohindra - Chief Marketing Officer & Head Global Business Development
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