KYOORIUS CREATIVE AWARDS - Technology (Games)

The Net Practice of Stock Trading - RKSV Securities Pvt Ltd - Upstox JPG
The Net Practice of Stock Trading - RKSV Securities Pvt Ltd - Upstox MP4 2m:25s

The Net Practice of Stock Trading
Brand: Upstox
Client: RKSV Securities Pvt Ltd
Entrant: Mindshare

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The Net Practice of Stock Trading - Upstox - RKSV Securities Pvt Ltd

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Entry Title: The Net Practice of Stock Trading
Brand: Upstox
Client: RKSV Securities Pvt Ltd
Entrant Company: Mindshare
Description: Upstox is a discount broker and a young entrant in the online stock-trading category.

While a common Indian knows about stock-market, it’s difficult for them to understand trading; due to complex data and process understanding.

The task was to drive TOM and consideration for the Upstox App.

Upstox’s core TG comprised of males 25-40 NCCS AB, whose investment was restricted to simple tools like FDs, mutual funds etc.

We realized that a major core interest across our audience is CRICKET. In 2020 we developed Upstox Cric Index, which demystified stock trading through the lens of Cricket

INSIGHT: To use Cricket ‘Players as Stocks’

We had to to nudge the common man to understand the logic of ‘TRADING’ and move the needle from ‘theoretical’ to ‘practical’

Idea: Cric-Exchange was specially designed to experience trading and investing through cricket in 3 Steps:
● Build and own a team to learn about portfolio-creation
● Buy/sell players to understand the art of portfolio-management
● Analyse individual-players’ and team-performance to learn how an individual stock impacts portfolio value

Dissemination: REALTIME match-integrations Live on Disney+Hotstar
•In-match Commentary mentions predicting UP/Downs in player-values
•The Upstox ‘Most Valuable Asset’ Award for players who scored most UPruns

Company Credits: Mindshare
Company Credits: Upstox
Company Credits: Sportz Interactive
Company Credits: Nodwin Gaming
Individual Credits: Ajay Mehta, National Head, Content+
Individual Credits: Makarand Nadkarni, VP, Content_
Individual Credits: Jugal Kathuria, Partner, Content+
Individual Credits: Kartik Prakash, Director, Content+
Individual Credits: Ruchir Bajoria, Principal leadership
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