Kyoorius Creative Awards
Experience & Activation
Community
KYOORIUS CREATIVE AWARDS - Experience & Activation (Community)
JPG
MP4
2m:18s
The Everything Book
Brand: Vedantu
Client: Vedantu
Entrant: dentsu Creative
Blue Elephant
| Entry Title: | The Everything Book |
|---|---|
| Brand: | Vedantu |
| Client: | Vedantu |
| Entrant Company: | dentsu Creative |
| Description: | 73% of kids in India are in rural areas and 80% of them don’t have access to quality education. High-speed internet could fix this, but basic connectivity is an issue. The Everything Book by Vedantu is a game-changing patented network signal aggregator that groups multiple data blocks from weak 2G mobile networks and combines them to provide one strong “hyperspot”. By tapping into India’s network of 518 million rural telco subscribers, it lets children connect to Vedantu’s learning platform. With full access to different subjects and levels, it was suitable for children from primary to high school and rechargeable like a mobile phone that let the kids access Vedantu’s best teachers and courses. One book became a huge library that kids could log on to from anywhere. 10 books travelled over 895 kms and are being passed between 60+ villages and counting, with a total of 50K+ hours of Vedantu curriculum being streamed till now. It is not just a source of education but a collection of 8 illustrations done in traditional art styles that inspires kids to fulfill their dreams. It demonstrates the power of innovation to solve real-world problems. |
| Company Credits: | Dentsu Creative India |
| Individual Credits: | Fred Levron, Global Chief Creative Officer, Creative Supervision |
| Individual Credits: | Global Team: John Bleeden, Jayme Blasko, Paola Motka, Lourenco Thomaz, Ivo Purvis |
| Individual Credits: | Amit Wadhwa, CEO Dentsu Creative India, Creative Supervision |
| Individual Credits: | Ajay Gahlaut, Group CCO Dentsu Creative India, Creative Supervision |
| Individual Credits: | Aalap Desai, Chief Creative Officer, Creative Supervision |
| Individual Credits: | Heeru Dingra, Chief Business Officer, Creative Supervision |
| Individual Credits: | Sahil Shah, President Digital Experience, Creative Supervision |
| Individual Credits: | Anadi Sah, Group Executive Creative Director, Ideation and Creative Direction |
| Individual Credits: | Vibhor Yadav, Executive Creative Director, Ideation, Writing, Creative Execution |
| Individual Credits: | Pragati Rana, Executive Creative Director, Ideation, Writing, Creative Execution |
| Individual Credits: | Sreejita Chakraborty, Senior Creative Director, Ideation, Creative Execution |
| Individual Credits: | Nitish Sarkar, Digital Production Head, Post Production |
| Individual Credits: | Gurbaksh Singh, Chief Creative Officer - Innovation, Tech Execution and Direction |
| Individual Credits: | Taj Ali Naqvi, Managing Partner, Films, Film Production |
| Individual Credits: | Madhura Ranade, EVP, Account Management, Client Servicing |
| Individual Credits: | Creative & Post Production Team: Sandipan Deb, Saurav Banerjee, Richa Kumar, Upasna Gaba, Ananya Rao, José Barreiro, Tiago Rodrigues, Antonio Dias, Manisha Panda, Abdul Ajharuddin Ahamed, Rajanikanta Saa, Prashanti Nagashree, Bishal Behera, Dron Kumar, Indrayudh Bose, Viral Gangar, Vikas Tomar, Chitiz Shandilya, Gautam Dhiman, Sameer Selvam |
| Individual Credits: | Technology Team: Benlycos Pvt. Ltd. – Sajith Kandiyil, Umar Mrinal, Vijita Sunil, Amul Malusare, Pratik Shringi, Morphedo Technologies |
| Individual Credits: | Account Management: Prashant Lodaya, Rohit Varghese, Avantika Singh, Shubham Yadav, Uchit Gupta |
| Individual Credits: | Client: Maninder Bali, Agna Rohini |
| Individual Credits: | Film and Book Production, Fabrication, Art curation & Compositions: Jitendra D Patel (Director), Chandra Mani (Producer), Santosh Mishra (DOP), Manish Rawat (DOP), Deval Vala, Ashok Namdev, Hiren Masharu, Anjali Goel, Amol Bawane, Laxman Khambadkone, Sanket Pethkar, Rishabh Goswami, Param Kapde, Sanjay Balu Patel, Ravi Kumawat, Darshini Dalwadi, Nibin Raj, Everbright Chakma, Mayur Mangela, Vivek Raut, Sudheer Inakallu, Puja Kumari Jha, Anshu Mohan, Deep Vyas, Alpesh Jadeja, Amit Mishra, Tincy, Amisha Tripathi, Aryan Dalal, Rishi Vyas, Aayush Chauhan, Aashutosh Soni, Adhirath Sitoke, Amit Mishra, Kshitij Verma , Jay Pokar, Jeebu Gopalakrishnan, Atul Singh Rajput, Narender, Bharat Singh Negi Longshot Films (Demo Video): Hetank Kedia, Prachi Sehgal, Kushal Gupta, Kiren Jadhav Printing House: Reproscan Online: Picture Post Production House: Useful Garbage Creations, Arthat Studio |
