KYOORIUS CREATIVE AWARDS - Direct (Out Of Home & Ambient)

The Everything Book - Vedantu - Vedantu JPG
The Everything Book - Vedantu - Vedantu JPG
The Everything Book - Vedantu - Vedantu JPG
The Everything Book - Vedantu - Vedantu JPG
The Everything Book - Vedantu - Vedantu JPG
The Everything Book - Vedantu - Vedantu MP4 2m:18s

The Everything Book
Brand: Vedantu
Client: Vedantu
Entrant: dentsu Creative

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The Everything Book - Vedantu - Vedantu

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Entry Title: The Everything Book
Brand: Vedantu
Client: Vedantu
Entrant Company: dentsu Creative
Title: The Everything Book_Art
Title: The Everything Book_Activation
Title: The Everything Book_Stories
Description: 73% of kids in India are in rural areas and 80% of them don’t have access to quality education. High-speed internet could fix this, but basic connectivity is an issue here.

The Everything Book by Vedantu is a game-changing patented portable network signal aggregator that groups multiple data blocks from weak 2G mobile networks and combines them to provide one strong “hyperspot”. By tapping into India’s network of 518 million rural telco subscribers, it allows children to connect to Vedantu’s learning platform from the remotest corners of India.

Packaged just as a book that resonates with every school-going kid from the most isolated areas, it comprised education-led success stories from all four corners of India to inspire children. These were illustrated in 8 colourful traditional art forms by 9 artists across the country. 10 "books" were passed between villages and traveled 895 kms and covered 60+ villages. A total of 50K+ hours of Vedantu curriculum were streamed.
The Everything Book demonstrates the power of innovation to solve real-world problems while creating a positive impact. It has furthered rural Indian children's educational experience by connecting them with endless opportunities to learn, expanding their horizons and shaping their future.
Company Credits: Dentsu Creative India
Individual Credits: Fred Levron, Global Chief Creative Officer, Creative Supervision
Individual Credits: Global Team: John Bleeden, Jayme Blasko, Paola Motka, Lourenco Thomaz, Ivo Purvis
Individual Credits: Amit Wadhwa, CEO Dentsu Creative India, Creative Supervision
Individual Credits: Ajay Gahlaut, Group CCO Dentsu Creative India, Creative Supervision
Individual Credits: Aalap Desai, Chief Creative Officer, Creative Supervision
Individual Credits: Heeru Dingra, Chief Business Officer, Creative Supervision
Individual Credits: Sahil Shah, President Digital Experience, Creative Supervision
Individual Credits: Anadi Sah, Group Executive Creative Director, Ideation and Creative Direction
Individual Credits: Vibhor Yadav, Executive Creative Director, Ideation, Writing, Creative Execution
Individual Credits: Pragati Rana, Executive Creative Director, Ideation, Writing, Creative Execution
Individual Credits: Sreejita Chakraborty, Senior Creative Director, Ideation, Creative Execution
Individual Credits: Nitish Sarkar, Digital Production Head, Post Production
Individual Credits: Gurbaksh Singh, Chief Creative Officer - Innovation, Tech Execution and Direction
Individual Credits: Taj Ali Naqvi, Managing Partner, Films, Film Production
Individual Credits: Madhura Ranade, EVP, Account Management, Client Servicing
Individual Credits: Creative & Post Production Team: Sandipan Deb, Saurav Banerjee, Richa Kumar, Upasna Gaba, Ananya Rao, José Barreiro, Tiago Rodrigues, Antonio Dias, Manisha Panda, Abdul Ajharuddin Ahamed, Rajanikanta Saa, Prashanti Nagashree, Bishal Behera, Dron Kumar, Indrayudh Bose, Viral Gangar, Vikas Tomar, Chitiz Shandilya, Gautam Dhiman, Sameer Selvam
Individual Credits: Technology Team: Benlycos Pvt. Ltd. – Sajith Kandiyil, Umar Mrinal, Vijita Sunil, Amul Malusare, Pratik Shringi, Morphedo Technologies
Individual Credits: Account Management: Prashant Lodaya, Rohit Varghese, Avantika Singh, Shubham Yadav, Uchit Gupta
Individual Credits: Client: Maninder Bali, Agna Rohini
Individual Credits: Film and Book Production, Fabrication, Art curation & Compositions: Jitendra D Patel (Director), Chandra Mani (Producer), Santosh Mishra (DOP), Manish Rawat (DOP), Deval Vala, Ashok Namdev, Hiren Masharu, Anjali Goel, Amol Bawane, Laxman Khambadkone, Sanket Pethkar, Rishabh Goswami, Param Kapde, Sanjay Balu Patel, Ravi Kumawat, Darshini Dalwadi, Nibin Raj, Everbright Chakma, Mayur Mangela, Vivek Raut, Sudheer Inakallu, Puja Kumari Jha, Anshu Mohan, Deep Vyas, Alpesh Jadeja, Amit Mishra, Tincy, Amisha Tripathi, Aryan Dalal, Rishi Vyas, Aayush Chauhan, Aashutosh Soni, Adhirath Sitoke, Amit Mishra, Kshitij Verma , Jay Pokar, Jeebu Gopalakrishnan, Atul Singh Rajput, Narender, Bharat Singh Negi Longshot Films (Demo Video): Hetank Kedia, Prachi Sehgal, Kushal Gupta, Kiren Jadhav   Printing House: Reproscan Online: Picture Post  Production House: Useful Garbage Creations, Arthat Studio 
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