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IL T20 Launch Film - Zee Entertainment Enterprises Ltd - Zee Entertainment Enterprises Ltd JPG
IL T20 Launch Film - Zee Entertainment Enterprises Ltd - Zee Entertainment Enterprises Ltd MP4 1m:05s

IL T20 Launch Film
Brand: Zee Entertainment Enterprises Ltd
Client: Zee Entertainment Enterprises Ltd
Entrant: Zee Entertainment Enterprises Ltd

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IL T20 Launch Film - Zee Entertainment Enterprises Ltd - Zee Entertainment Enterprises Ltd

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Entry Title: IL T20 Launch Film
Brand: Zee Entertainment Enterprises Ltd
Client: Zee Entertainment Enterprises Ltd
Entrant Company: Zee Entertainment Enterprises Ltd
Description: Cricket content in India has evolved
From being about one country and one league
to many formats and leagues in many countries, vying for the same eyeballs

And here was a brand-new league, launching with Non-India players
and on a movie channel

Campaign objective:
Launch the league as a must watch in the T20 cricket calendar

Cultural truth: Fans seek edge of the seat explosive action & love a great contest
Insight: Pit two guys who don’t know how to lose a fight, and you have a fight

IDEA : Dial up the Cinema like hero moments through cricketing action
“Heroes ko ladte dekh bohot mazaa aata hai”

"The King" Sharukh Khan being all about entertainment and cricket himself, sparked a surge of excitement amongst cricket fans, leading to a Bawaal outcome

+From no inclination/ awareness, Intent shot up week on week leading up to 69% in launch week
+ 204 mn viewers across India viewed the IL T20 league live
+ 10.6 bn minutes were viewed

Making IL T20 ON ZEE The most viewed non-India T20 league by far!
Company Credits: Zee Entertainment Enterprises limited
Company Credits: tiqui taka
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