KYOORIUS CREATIVE AWARDS - Film (Online Films > 30 to 60 Seconds)

Change of plan basket - Milkbasket - Milkbasket JPG
Change of plan basket - Milkbasket - Milkbasket MP4 30s

Change of plan basket
Brand: Milkbasket
Client: Milkbasket
Entrant: BBDO India

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Change of plan basket - Milkbasket - Milkbasket

Baby Blue Elephant

Entry Title: Change of plan basket
Brand: Milkbasket
Client: Milkbasket
Entrant Company: BBDO India
Description: Imagine competing with the pioneers of the online shopping category, who ruled it for 2 years and had Bollywood superstar Sharukh Khan endorsing them. We could never go head to head with them! Instead we targeted mornings. Focusing on having a peaceful sorted morning where there was no panic due to shortage of groceries. Because our app allowed you to add items till midnight, whenever you remembered, and get delivery by 7 am. We became no 1 in our target markets within 4 months with 15% market penetration and 70% conversion from offline users. All this without any Bollywood Superstars!
Company Credits: BBDO INDIA
Company Credits: MILKBASKET
Individual Credits: Nikhil Mahajan
Individual Credits: krishna Mani
Individual Credits: Jazryk Gill
Individual Credits: Neha Bhatia
Individual Credits: Snigdha Malhotra
Individual Credits: Pranav Kapur
Individual Credits: Yatish Talvadia
Individual Credits: Ashwini Kumar
Individual Credits: Ashna Goel
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