Kyoorius Creative Awards
Film

Exam Morning Basket
Brand: MilkBasket
Client: MilkBasket
Entrant: BBDO India

Baby Blue Elephant

Entry Title:	Exam Morning Basket
Brand:	MilkBasket
Client:	MilkBasket
Entrant Company:	BBDO India
Description:	Imagine competing with the pioneers of the online shopping category, who ruled it for 2 years and had Bollywood superstar Sharukh Khan endorsing them. We could never go head to head with them! Instead we targeted mornings. Focusing on having a peaceful sorted morning where there was no panic due to shortage of groceries. Because our app allowed you to add items till midnight, whenever you remembered, and get delivery by 7 am. We became no 1 in our target markets within 4 months with 15% market penetration and 70% conversion from offline users. All this without any Bollywood Superstars!
Company Credits:	BBDO INDIA
Company Credits:	MILKBASKET
Individual Credits:	Krishna Mani
Individual Credits:	Nikhil Mahajan
Individual Credits:	Jazryk Gill
Individual Credits:	Neha Bhatia
Individual Credits:	Snigdha Malhotra
Individual Credits:	Pranav Kapur
Individual Credits:	Yatish Talvadia
Individual Credits:	Ashwini Kumar
Individual Credits:	Ashna Goel