KYOORIUS CREATIVE AWARDS - Film (Online Films > Campaign)

Millbasket Film Series - Milkbasket - Milkbasket JPG
Millbasket Film Series - Milkbasket - Milkbasket MP4 30s
Millbasket Film Series - Milkbasket - Milkbasket MP4 24s
Millbasket Film Series - Milkbasket - Milkbasket MP4 24s

Millbasket Film Series
Brand: Milkbasket
Client: Milkbasket
Entrant: BBDO India

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Millbasket Film Series - Milkbasket - Milkbasket

Baby Blue Elephant

Entry Title: Millbasket Film Series
Brand: Milkbasket
Client: Milkbasket
Entrant Company: BBDO India
Title: Change in plan basket
Title: Do not disturb Basket
Title: Exam Morning Basket
Description: Imagine competing with the pioneers of the online shopping category, who ruled it for 2 years and had Bollywood superstar Sharukh Khan endorsing them. We could never go head to head with them! Instead we targeted mornings. Focusing on having a peaceful sorted morning where there was no panic due to shortage of groceries. Because our app allowed you to add items till midnight, whenever you remembered, and get delivery by 7 am. We became no 1 in our target markets within 4 months with 15% market penetration and 70% conversion from offline users. All this without any Bollywood Superstars!
Company Credits: BBDO India
Company Credits: Millbasket
Individual Credits: Nikhil Mahajan
Individual Credits: Krishna Mani
Individual Credits: Neha Bhatia
Individual Credits: Snigdha Malhotra
Individual Credits: Jazryk Gill
Individual Credits: Pranav Kapur
Individual Credits: Yatish Talvadia
Individual Credits: Ashwini Kumar
Individual Credits: Ashna Goel
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