KYOORIUS CREATIVE AWARDS - Social (User Engagement & Community Building - Campaign)

Khali Ka Khaali Cart - BUNDL Technologies Pvt Ltd - Swiggy JPEG
Khali Ka Khaali Cart - BUNDL Technologies Pvt Ltd - Swiggy JPG
Khali Ka Khaali Cart - BUNDL Technologies Pvt Ltd - Swiggy JPG
Khali Ka Khaali Cart - BUNDL Technologies Pvt Ltd - Swiggy MP4 32s
Khali Ka Khaali Cart - BUNDL Technologies Pvt Ltd - Swiggy MP4 1m:47s

Khali Ka Khaali Cart
Brand: Swiggy
Client: BUNDL Technologies Pvt Ltd
Entrant: Schbang

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Khali Ka Khaali Cart - Swiggy - BUNDL Technologies Pvt Ltd

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Entry Title: Khali Ka Khaali Cart
Brand: Swiggy
Client: BUNDL Technologies Pvt Ltd
Entrant Company: Schbang
Title: Khali Ka Khaali Cart - Ad Board
Title: Khali Ka Khaali Cart - Announcement Reel
Title: Khali Ka Khaali Cart - Social Media
Title: Khali Ka Khaali Cart - Case Study Film
Description: CONTEXT
Big Birthday Bash is Swiggy’s annual sales property that offers discounts across services every August. In 2022, mother-brand Swiggy teamed up with The Great Khali as the campaign ambassador, since the two share birthdays in August!

THE BRIEF
Maximizing engagement with the community on Swiggy Instamart’s social media - Instagram.

INSIGHT
Khali bhai is an internet sensation. His fans love offering him bizarre suggestions, but their creative requests go unanswered.

IDEA
Swiggy Instamart gets Khali to finally acknowledge each community member's bizarre request through our DMs!

#KhaliKaKhaaliCart
Help Khali put his birthday party together with suggestions for party snacks & groceries from Swiggy Instamart!

EXECUTION
Users filled in the blank in our DMs:
"Khali ke khaali cart mein hoga _____________ from Swiggy Instamart!"

Wacky suggestions from "energy drink" to “jhaadu” poured in. Our reply: a photoshopped portrait of Khali acknowledging their suggestions with a thank you note, and a discount code to redeem on the app — all in near-real-time! Even the coupon was literally gift-wrapped using a platform feature.

THE RESULT
100% redemption of distributed coupons!
Using 2000+ assets created over 5 days, we grew the community by 15%
and saw a 25% spike in engagement!
Company Credits: BUNDL Technologies Pvt. Ltd.
Individual Credits: Anisha Wilkinson - Social Media Marketing Manager, Swiggy Instamart
Individual Credits: Rajeev Pawar - Sr. Graphic Visualizer, Schbang
Individual Credits: Kruti Shah - Graphic Visualizer, Schbang
Individual Credits: Adarsh Chandanshiv - Motion Graphic Executive, Schbang
Individual Credits: Asmita Chugh -Solutions Strategist, Schbang
Individual Credits: Krish Warrier - Sr. Solutions Strategist, Schbang
Individual Credits: Agresha Singh - Sr. Solutions Strategist, Schbang
Individual Credits: Ruben Nair- Account Lead, Schbang
Individual Credits: Arvind Kumar Vissapragada - Group Solutions Manager, Schbang
Individual Credits: Amisha Gulati - Vice President, Schbang
Individual Credits: Zainab Ariwala - Creative Strategist, Schbang
Individual Credits: Simran Kumar - Sr. Creative Strategist, Schbang
Individual Credits: Pearl Alex - Creative Lead, Schbang
Individual Credits: Rishabh Pande - Group Creative Manager, Schbang
Individual Credits: Aditya Mehendale - National Creative Director, Schbang
Individual Credits: Nitin MJ - Video Editor, Schbang
Individual Credits: Sonal Agarwal - Brand Solutions Manager, Schbang
Individual Credits: George Abraham - Sr. Brand Solutions Strategist, Schbang
Individual Credits: Nikhita Anil - AVP, Schbang
Individual Credits: Akshay Gurnani, CEO, Schbang
Individual Credits: Dalip Singh Rana, retired Indian professional wrestler & promoter, internet sensation
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