KYOORIUS CREATIVE AWARDS - Film Craft (Direction)

Taste so intense - Mondelez India Foods - Cadbury Bournville JPG
Taste so intense - Mondelez India Foods - Cadbury Bournville MP4 1m:39s

Taste so intense
Brand: Cadbury Bournville
Client: Mondelez India Foods
Entrant: Good Morning Films

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Taste so intense - Cadbury Bournville - Mondelez India Foods

Baby Blue Elephant

Entry Title: Taste so intense
Brand: Cadbury Bournville
Client: Mondelez India Foods
Entrant Company: Good Morning Films
Description: Bournville, a legacy dark chocolate brand was ready to launch its new proposition. One that would set it apart from the competition with a single message - it is the most intense experience.

The shift from ‘not so sweet’ to ‘truly intense’ needed to tell a story that really demonstrated the idea. The story simply shows that even the smallest bite of Bournville, gives you the most intense experience.

Here, a girl in a plane takes a bite and a regular activity like seat belt signs coming on because of mild turbulence, becomes an intense experience of an Oh-My-God we’re crashing! Except none of it is true. The chocolate is just so intense that it makes everything else intense.

In the film, we take the viewer through the journey of the eater. From bite to realisation. Telling them that each bite makes you experience hilt of every emotion. Because Bournville is truly intense. The intensity of scenario was recreated without special effects or computer graphics or even a moving set. The edge of the seat drama was captured live through handheld operation of the camera and lighting. And a hysterically screaming director egging the cast on to deliver a believable performance
Company Credits: Good Morning Films
Company Credits: Ogilvy, India
Individual Credits: Director: Shashanka Chaturvedi
Individual Credits: Producer: Robin D'Cruz
Individual Credits: Executive Producer: Vikram Kalra
Individual Credits: Cinematographer: Satchith Paulose
Individual Credits: Production Designer: Manisha Khandelwal
Individual Credits: Colorist: Anri Adler
Individual Credits: Casting Director: Gayathri Smitha
Individual Credits: Post Producer - Manish Dabhole, Bharat Arote
Individual Credits: Sound Engineer: Tilak Goswami
Individual Credits: Offline Editor: Oswin revaredo
Individual Credits: Online: Abhijeet Debnath
Individual Credits: CG: Fhoa
Individual Credits: Voice Over: Richard Ashwell
Individual Credits: Chief creative officers, India: Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha,
Individual Credits: VC & CCO INDIA - Hephzibah Pathak
Individual Credits: President and Head of Office, Mumbai and Kolkata: Hirol Gandhi
Individual Credits: Deputy Planning Head, India: Ganapathy Balagopalan
Individual Credits: Sr Executive Creative Director: Neville Shah
Individual Credits: Creative Team: Karthik Krishnan, Minal Phatak, Saurabh Chaudhary, Nidhi Netravalkar, Pranavi Jai, Trish Thakur, Prajakta Athavale
Individual Credits: Associate President - Maninder Bali
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