KYOORIUS CREATIVE AWARDS - Social (Co-Creation & User-Generated Content)

Fevicol's Tug Of War Campaign - Pidilite Industries - Fevicol JPG
Fevicol's Tug Of War Campaign - Pidilite Industries - Fevicol MP4 1m:54s

Fevicol's Tug Of War Campaign
Brand: Fevicol
Client: Pidilite Industries
Entrant: Schbang

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Fevicol's Tug Of War Campaign - Fevicol - Pidilite Industries

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Entry Title: Fevicol's Tug Of War Campaign
Brand: Fevicol
Client: Pidilite Industries
Entrant Company: Schbang
Description: Fevicol commercials have always found a way to make it to the hearts of people, especially the Rajkumar Hirani video. So, when Instagram released a new feature of reel-remixing, we decided to recreate this iconic ad, but in our own quirky way!

We wanted to challenge anyone who would win in a tug of war game with Fevicol’s container! We collaborated with Saurabh Ghadge who kickstarted this sticky reels campaign and he tried really hard to win but just couldn't!

Soon after the campaign was launched, we saw a number of different people using their own creative means to win- bikes, cars and what not!

The campaign attracted over 30 million engagements and reached out to over 18 million people! Portals like Social Samosa couldn’t help but talk about this viral campaign of engaging users!

So now we know for sure that you can’t ‘pull’ one over Fevicol ;)
Company Credits: Pidilite
Company Credits: Schbang
Individual Credits: Puru Agarwal
Individual Credits: Aniket Ajwani
Individual Credits: Dhruv Rajput
Individual Credits: Kartikeya Misra
Individual Credits: Shourya Porwal
Individual Credits: Bhakti Vaid
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