Kyoorius Creative Awards
Social
Co-Creation & User-Generated Content
KYOORIUS CREATIVE AWARDS - Social (Co-Creation & User-Generated Content)
JPG
MP4
1m:54s
Fevicol's Tug Of War Campaign
Brand: Fevicol
Client: Pidilite Industries
Entrant: Schbang
Baby Blue Elephant
Entry Title: | Fevicol's Tug Of War Campaign |
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Brand: | Fevicol |
Client: | Pidilite Industries |
Entrant Company: | Schbang |
Description: | Fevicol commercials have always found a way to make it to the hearts of people, especially the Rajkumar Hirani video. So, when Instagram released a new feature of reel-remixing, we decided to recreate this iconic ad, but in our own quirky way! We wanted to challenge anyone who would win in a tug of war game with Fevicol’s container! We collaborated with Saurabh Ghadge who kickstarted this sticky reels campaign and he tried really hard to win but just couldn't! Soon after the campaign was launched, we saw a number of different people using their own creative means to win- bikes, cars and what not! The campaign attracted over 30 million engagements and reached out to over 18 million people! Portals like Social Samosa couldn’t help but talk about this viral campaign of engaging users! So now we know for sure that you can’t ‘pull’ one over Fevicol ;) |
Company Credits: | Pidilite |
Company Credits: | Schbang |
Individual Credits: | Puru Agarwal |
Individual Credits: | Aniket Ajwani |
Individual Credits: | Dhruv Rajput |
Individual Credits: | Kartikeya Misra |
Individual Credits: | Shourya Porwal |
Individual Credits: | Bhakti Vaid |