KYOORIUS CREATIVE AWARDS - Social (Channels On Social Media > Single Social Media Network)

Fevicol's Instagram Case Study - Pidilite Industries - Fevicol JPG
Fevicol's Instagram Case Study - Pidilite Industries - Fevicol MP4 1m:57s

Fevicol's Instagram Case Study
Brand: Fevicol
Client: Pidilite Industries
Entrant: Schbang

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Fevicol's Instagram Case Study - Fevicol - Pidilite Industries

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Entry Title: Fevicol's Instagram Case Study
Brand: Fevicol
Client: Pidilite Industries
Entrant Company: Schbang
Description: Over the years, Fevicol charmed the country through its iconic TVCs highlighting their ‘Mazboot Jod’ through desi, relatable insights.
The objective on digital was to replicate this charm across social media, and most importantly - make every viewer smile. :)
The Plan?
To make Fevicol a part of every conversation the country was having online while staying true to their quirky tonality.

From leveraging the reel feature of Instagram to create some hilarious clips with bindi, daily soaps, garba and tug of war to hijacking conversations around Diwali, Bridges and Santa Claus or should we say Santa Pause. We were omnipresent.

From Monalisa to scare crows, we left no one, and like every year our connection with the UK grew even more stronger.

But throughout all this diversity found on Instagram - the one thing that remained constant was, our mazboot jod. :)
Company Credits: Pidilite
Company Credits: Schbang
Individual Credits: Puru Agarwal
Individual Credits: Aniket Ajwani
Individual Credits: Dhruv Rajput
Individual Credits: Kartikeya Misra
Individual Credits: Shourya Porwal
Individual Credits: Bhakti Vaid
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