Kyoorius Creative Awards
Film
Online Films > 01 to 15 Seconds
KYOORIUS CREATIVE AWARDS - Film (Online Films > 01 to 15 Seconds)


Fevicol's Bindi Reel
Brand: Fevicol
Client: Pidilite Industries
Entrant: Schbang

Baby Blue Elephant
Entry Title: | Fevicol's Bindi Reel |
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Brand: | Fevicol |
Client: | Pidilite Industries |
Entrant Company: | Schbang |
Description: | Every other Indian household, as warm and loving it can be, comes with its minor inconveniences. A lost sock, noisy kitchens, yelling people and bindis getting stuck on mirrors. Who would’ve thought one dot could be so frustrating? So, Fevicol, an Indian desi adhesive brand obviously had to talk about this! One bindi on a mirror and 10 seconds later we left aur audience in splits! Using the popular format of reels, we showed a person trying reallllyyy hard to remove a bindi from the mirror, only to slowly reveal a Fevicol box in the reflection! Once Live, this reel reached out to over 14 million people, garnered impressions over 23 million and had an engagement rate of 91.63% It seems like the bindi wasn’t the only thing stuck to us ;) |
Company Credits: | Pidilite |
Company Credits: | Schbang |
Individual Credits: | Puru Agarwal |
Individual Credits: | Aniket Ajwani |
Individual Credits: | Dhruv Rajput |
Individual Credits: | Kartikeya Misra |
Individual Credits: | Shourya Porwal |
Individual Credits: | Bhakti Vaid |
Individual Credits: | Ketaki Suri |