KYOORIUS CREATIVE AWARDS - Film (Online Films > 01 to 15 Seconds)

Fevicol's Bindi Reel - Pidilite Industries - Fevicol JPG
Fevicol's Bindi Reel - Pidilite Industries - Fevicol MP4 9s

Fevicol's Bindi Reel
Brand: Fevicol
Client: Pidilite Industries
Entrant: Schbang

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Fevicol's Bindi Reel - Fevicol - Pidilite Industries

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Entry Title: Fevicol's Bindi Reel
Brand: Fevicol
Client: Pidilite Industries
Entrant Company: Schbang
Description: Every other Indian household, as warm and loving it can be, comes with its minor inconveniences. A lost sock, noisy kitchens, yelling people and bindis getting stuck on mirrors. Who would’ve thought one dot could be so frustrating?


So, Fevicol, an Indian desi adhesive brand obviously had to talk about this! One bindi on a mirror and 10 seconds later we left aur audience in splits!

Using the popular format of reels, we showed a person trying reallllyyy hard to remove a bindi from the mirror, only to slowly reveal a Fevicol box in the reflection! Once Live, this reel reached out to over 14 million people, garnered impressions over 23 million and had an engagement rate of 91.63%

It seems like the bindi wasn’t the only thing stuck to us ;)
Company Credits: Pidilite
Company Credits: Schbang
Individual Credits: Puru Agarwal
Individual Credits: Aniket Ajwani
Individual Credits: Dhruv Rajput
Individual Credits: Kartikeya Misra
Individual Credits: Shourya Porwal
Individual Credits: Bhakti Vaid
Individual Credits: Ketaki Suri
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