Kyoorius Creative Awards
Commerce
Use Of Data
KYOORIUS CREATIVE AWARDS - Commerce (Use Of Data)
JPG
MP4
1m:54s
Cadbury Celebrations eHawkers
Brand: Cadbury Celebrations
Client: Mondelez India Foods
Entrant: Ogilvy India
Baby Blue Elephant
| Entry Title: | Cadbury Celebrations eHawkers |
|---|---|
| Brand: | Cadbury Celebrations |
| Client: | Mondelez India Foods |
| Entrant Company: | Ogilvy India |
| Description: | Diwali, India’s biggest festival, sees millions of families shopping for their festive essentials from hawkers. However, the lack of permissions and a permanent store pushes them to move around a lot, resulting in a loss of customers and business. Cadbury Celebrations, keeping its theme of generosity at the center, decided to make Diwali sweeter for India’s hawkers. With #ShopsforShopless, we gave every hawker in India a space they can call their own, a permanent virtual shop. Customers could connect with the hawkers via these virtual stores and buy their festive goods. They could also locate the hawkers near them with ease. Even if a hawker shifted their stall to a new address, customers would still be able to find them online. This way, we made Diwali brighter for the ones who bring us its light. |
| Company Credits: | Ogilvy India |
| Company Credits: | Wavemaker India |
| Company Credits: | Good Morning Films |
| Company Credits: | Colonial Films |
| Company Credits: | DeltaX |
| Individual Credits: | Chief Creative Officer, Ogilvy India - Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar |
| Individual Credits: | Senior Executive Creative Director, Ogilvy - Neville Shah |
| Individual Credits: | Ogilvy Creative Team – Sukesh Nayak, Hemant Sharma, Sagar Jadhav, Shivam Ingale, Apurva Jain |
| Individual Credits: | President and Head of Office, Ogilvy Mumbai, and Kolkata - Hirol Gandhi |
| Individual Credits: | Ogilvy Account Management Team - Maninder Bali, Antara Mitra, Parshuram Mendekar, Smita Sodhia |
| Individual Credits: | Head of Strategic Planning, Ogilvy Mumbai - Ganapathy Balagopalan |
| Individual Credits: | Ogilvy Planning Team - Bhakti Malik, Nikhil Chinnari, Anushka Mukherjee |
| Individual Credits: | Chief Client Officer & Office Head - Wavemaker India – Shekhar Banerjee |
| Individual Credits: | Media Team (Wavemaker) - Naina Shewakramani, Harshavardhan Desireddy, Nikhita Arora, Diganta Dey, Shreya Bhave, Aniket Ghanwatkar, Rupesh Shah |
| Individual Credits: | Mondelez Managing Director, Vietnam - Anil Vishwanathan |
| Individual Credits: | Vice President, Marketing, Mondelez India - Nitin Saini |
| Individual Credits: | Mondelez Brand Team - Siddharth Singh, Vinay Pingle |
| Individual Credits: | Mondelez Media Team - Anjali Krishnan, Yash Desai |
| Individual Credits: | Technology Partners - DeltaX |
| Individual Credits: | Thematic Film, Good Morning Films - Shashanka Chaturvedi aka Bob, Robin Dsouza, Mital Suvagia |
| Individual Credits: | Idea Film, Colonial Films - Vikrant Yadav, Pintu Mishra |
