KYOORIUS CREATIVE AWARDS - Commerce (Cultural Experiences)

Cadbury Celebrations eHawkers - Mondelez India Foods - Cadbury Celebrations JPG
Cadbury Celebrations eHawkers - Mondelez India Foods - Cadbury Celebrations MP4 1m:54s

Cadbury Celebrations eHawkers
Brand: Cadbury Celebrations
Client: Mondelez India Foods
Entrant: Ogilvy India

Cadbury Celebrations eHawkers - Cadbury Celebrations - Mondelez India Foods

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Entry Title: Cadbury Celebrations eHawkers
Brand: Cadbury Celebrations
Client: Mondelez India Foods
Entrant Company: Ogilvy India
Description: Diwali, India’s biggest festival, sees millions of families shopping for their festive essentials from hawkers. However, the lack of permissions and a permanent store pushes them to move around a lot, resulting in a loss of customers and business.
Cadbury Celebrations, keeping its theme of generosity at the center, decided to make Diwali sweeter for India’s hawkers. With #ShopsforShopless, we gave every hawker in India a space they can call their own, a permanent virtual shop. Customers could connect with the hawkers via these virtual stores and buy their festive goods. They could also locate the hawkers near them with ease. Even if a hawker shifted their stall to a new address, customers would still be able to find them online. This way, we made Diwali brighter for the ones who bring us its light.
Company Credits: Ogilvy India
Company Credits: Wavemaker India
Company Credits: Good Morning Films
Company Credits: Colonial Films
Company Credits: DeltaX
Individual Credits: Chief Creative Officer, Ogilvy India - Sukesh Nayak, Harshad Rajadhyaksha, Kainaz Karmakar
Individual Credits: Senior Executive Creative Director, Ogilvy - Neville Shah
Individual Credits: Ogilvy Creative Team – Sukesh Nayak, Hemant Sharma, Sagar Jadhav, Shivam Ingale, Apurva Jain
Individual Credits: President and Head of Office, Ogilvy Mumbai, and Kolkata - Hirol Gandhi
Individual Credits: Ogilvy Account Management Team - Maninder Bali, Antara Mitra, Parshuram Mendekar, Smita Sodhia
Individual Credits: Head of Strategic Planning, Ogilvy Mumbai - Ganapathy Balagopalan
Individual Credits: Ogilvy Planning Team - Bhakti Malik, Nikhil Chinnari, Anushka Mukherjee
Individual Credits: Chief Client Officer & Office Head - Wavemaker India – Shekhar Banerjee
Individual Credits: Media Team (Wavemaker) - Naina Shewakramani, Harshavardhan Desireddy, Nikhita Arora, Diganta Dey, Shreya Bhave, Aniket Ghanwatkar, Rupesh Shah
Individual Credits: Mondelez Managing Director, Vietnam - Anil Vishwanathan
Individual Credits: Vice President, Marketing, Mondelez India - Nitin Saini
Individual Credits: Mondelez Brand Team - Siddharth Singh, Vinay Pingle
Individual Credits: Mondelez Media Team - Anjali Krishnan, Yash Desai
Individual Credits: Technology Partners - DeltaX
Individual Credits: Thematic Film, Good Morning Films - Shashanka Chaturvedi aka Bob, Robin Dsouza, Mital Suvagia
Individual Credits: Idea Film, Colonial Films - Vikrant Yadav, Pintu Mishra
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