Kyoorius Creative Awards
Creativity For Good
Creativity For Good
KYOORIUS CREATIVE AWARDS - Creativity For Good (Creativity For Good)


The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant: dentsu Creative

Baby Brass Elephant
Entry Title: | The Responsible Manhole |
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Brand: | TVS Motor Company |
Client: | TVS Motor Company |
Entrant Company: | dentsu Creative |
Description: | The National Crime Records Bureau states that open manholes in India have killed at least two people each day since 2015. Every year, heavy rains and severe flooding turn Mumbai’s open manholes into death traps for Mumbaikars. In order to raise awareness about this hazard and to improve road safety, TVS partnered with Mumbai’s municipality to develop an innovative warning device fitted within manholes on Mumbai’s streets. Called The Responsible Manhole, this device uses the principle of buoyancy to rise up to 5 feet when a manhole cover is dislodged on a flooded street. Once activated, it sends audio and visual signals to passersby to alert them about the open manhole. A specially designed mobile app connected to the device alerts the municipality about the open manhole’s geolocation in real-time, enabling them to take prompt action. This initiative made roads safer during monsoons and opened up conversations with 5+ municipalities across India. Bengaluru municipality will deploy the device in over 200 locations in phase 2. In December 2022, the Mumbai High Court ordered better surveillance of manhole covers. The device’s open-source blueprint has also been made available to civic bodies worldwide for any municipality to use and help its citizens. |
Company Credits: | Dentsu Creative |
Company Credits: | Morphedo Technologies Pvt. Ltd. |
Company Credits: | Production House - CHR Films, Airvision |
Company Credits: | PR partners - Perfect Relations |
Individual Credits: | Project foundation – We’ll always miss you Sidharth Rao |
Individual Credits: | Leadership - Amit Wadhwa, Indrajeet Mookerjee, Ashit Chakravarty, Samrat Chengapa, Deepak Kumar, Ajay Gahlaut |
Individual Credits: | Chief Innovation Officer - Gurbaksh Singh |
Individual Credits: | Creative Lead - Mark Flory, Chaitanya Joshi, Siddharth Shervegar |
Individual Credits: | Creative (Copy) - Rohan Naterwalla, Amit Chauhan, Ashmak Maity, Supriya Jain, Manish Badlani |
Individual Credits: | Creative (Art)- Shreyank Naik, Sanket Palkar, Tejas Berde, Rushikesh Wadkar, Zain Shaikh |
Individual Credits: | Technology - Rakesh Bairwa, Rahul Sharma, Anurag Soni, Mohit Rawat, Sushil Baranwal |
Individual Credits: | Production - Deepshikha Singh, Sahil Chauhan, Puru Vishnoi, Sanjeev Kumar, Anjul Choudhary, Aman Kapoor |
Individual Credits: | Account Management - Amit Kabre, Sanila Narang, Rajdeep Sinha |