KYOORIUS CREATIVE AWARDS - Creative Use Of Media (Use Of Traditional Media > Use Of Outdoor)

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The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant: dentsu Creative

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The Responsible Manhole - TVS Motor Company - TVS Motor Company

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Entry Title: The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant Company: dentsu Creative
Description: Mumbai’s monsoons leave Mumbaikars with no choice but to commute to work on flooded roads, while submerged open manholes await them as death traps. To alert commuters about the presence of open manholes and improve road safety, an innovative warning device connected to an app was developed and fitted within manholes on Mumbai’s streets.

Born out of a collaboration between TVS, India’s 3rd largest 2-wheeler manufacturer and Mumbai’s municipality, the device uses the simple principle of buoyancy to rise up to 5 feet anytime a manhole cover is dislodged on a flooded road. Passersby are alerted via LED lights and a loud buzzer. A specially designed mobile app connected to the device alerts the municipal officers in real-time about the geolocation of the open manhole, so that they can take prompt action.

The project’s success has opened up conversations with 5+ municipalities across India. Bengaluru municipality will deploy the device in over 200 locations in phase 2. In December 2022, the Mumbai High Court ordered better surveillance of manhole covers. The device’s open-source blueprint has also been made available to civic bodies worldwide for any municipality to use and help its citizens.
Company Credits: Dentsu Creative
Company Credits: Morphedo Technologies Pvt. Ltd.
Company Credits: Production House - CHR Films, Airvision
Company Credits: PR partners - Perfect Relations
Individual Credits: Project foundation – We’ll always miss you Sidharth Rao
Individual Credits: Leadership - Amit Wadhwa, Indrajeet Mookerjee, Ashit Chakravarty, Samrat Chengapa, Deepak Kumar, Ajay Gahlaut
Individual Credits: Chief Innovation Officer - Gurbaksh Singh
Individual Credits: Creative Lead - Mark Flory, Chaitanya Joshi, Siddharth Shervegar
Individual Credits: Creative (Copy) - Rohan Naterwalla, Amit Chauhan, Ashmak Maity, Supriya Jain, Manish Badlani
Individual Credits: Creative (Art)- Shreyank Naik, Sanket Palkar, Tejas Berde, Rushikesh Wadkar, Zain Shaikh
Individual Credits: Technology - Rakesh Bairwa, Rahul Sharma, Anurag Soni, Mohit Rawat, Sushil Baranwal
Individual Credits: Production - Deepshikha Singh, Sahil Chauhan, Puru Vishnoi, Sanjeev Kumar, Anjul Choudhary, Aman Kapoor
Individual Credits: Account Management - Amit Kabre, Sanila Narang, Rajdeep Sinha
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