Kyoorius Creative Awards
Experience & Activation

The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant: dentsu Creative

Blue Elephant

Entry Title:	The Responsible Manhole
Brand:	TVS Motor Company
Client:	TVS Motor Company
Entrant Company:	dentsu Creative
Description:	Climate change and Mumbai’s 150-year-old drainage system cause excessive waterlogging in the city every year. Hidden under waterlogged roads, open manholes become death traps for bikers and pedestrians. To address this safety issue, TVS partnered with the Mumbai Municipal Corporation to make an innovative, low-cost, easily scalable 3D-printed device. All the essential electronics are placed on the top part of the device in a water-tight - IPX6 rated enclosure. Using the principle of buoyancy, it eliminates the use of any motors or actuators. The device rises up to 5 feet when a manhole cover is dislodged on a flooded street and alerts passersby. The IoT device automatically sends the geolocation of the open manhole to an app which was specially designed for the Mumbai Municipality, enabling them to take prompt action. The project’s success has opened up conversations with 5+ municipalities across India. Bengaluru municipality will deploy the device in over 200 locations in phase 2. In December 2022, the Mumbai High Court ordered better surveillance of manhole covers. The device’s open-source blueprint has been made available to civic bodies worldwide for any municipality to use and help its citizens.
Company Credits:	Dentsu Creative
Company Credits:	Morphedo Technologies Pvt. Ltd.
Company Credits:	Production House - CHR Films, Airvision
Company Credits:	PR partners - Perfect Relations
Individual Credits:	Project foundation – We’ll always miss you Sidharth Rao
Individual Credits:	Leadership - Amit Wadhwa, Indrajeet Mookerjee, Ashit Chakravarty, Samrat Chengapa, Deepak Kumar, Ajay Gahlaut
Individual Credits:	Chief Innovation Officer - Gurbaksh Singh
Individual Credits:	Creative Lead - Mark Flory, Chaitanya Joshi, Siddharth Shervegar
Individual Credits:	Creative (Copy) - Rohan Naterwalla, Amit Chauhan, Ashmak Maity, Supriya Jain, Manish Badlani
Individual Credits:	Creative (Art)- Shreyank Naik, Sanket Palkar, Tejas Berde, Rushikesh Wadkar, Zain Shaikh
Individual Credits:	Technology - Rakesh Bairwa, Rahul Sharma, Anurag Soni, Mohit Rawat, Sushil Baranwal
Individual Credits:	Production - Deepshikha Singh, Sahil Chauhan, Puru Vishnoi, Sanjeev Kumar, Anjul Choudhary, Aman Kapoor
Individual Credits:	Account Management - Amit Kabre, Sanila Narang, Rajdeep Sinha