KYOORIUS CREATIVE AWARDS - Experience & Activation (Sponsorship or Partnership)

The Responsible Manhole - TVS Motor Company - TVS Motor Company JPG
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The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant: dentsu Creative

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The Responsible Manhole - TVS Motor Company - TVS Motor Company

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Entry Title: The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant Company: dentsu Creative
Description: Due to age-old infrastructural problems in India, road safety has always been a concern for commuters and authorities. Climate change and Mumbai’s 150-year-old drainage system cause excessive waterlogging in the city every year. Hidden under waterlogged roads, open manholes become death traps for bikers and pedestrians.

To address this safety issue, TVS partnered with Mumbai’s municipality and an innovative road safety initiative was born – The Responsible Manhole. When a manhole cover is dislodged on a flooded street, the device rises up to 5 feet in the air using the simple principle of buoyancy. LED lights and a loud buzzer to caution passersby about the open manhole. A specially designed app connected to the device alerts municipal officers about the geolocation of the open manhole in real-time and in regional languages so that they can take prompt action.



The project’s success has opened up conversations with 5+ municipalities across India. Bengaluru municipality will deploy the device in over 200 locations in phase 2. In December 2022, the Mumbai High Court ordered better surveillance of manhole covers. The device’s open-source blueprint has been made available to civic bodies worldwide for any municipality to use and help its citizens.

Company Credits: Dentsu Creative
Company Credits: Morphedo Technologies Pvt. Ltd.
Company Credits: Production House - CHR Films, Airvision
Company Credits: PR partners - Perfect Relations
Individual Credits: Project foundation – We’ll always miss you Sidharth Rao
Individual Credits: Leadership - Amit Wadhwa, Indrajeet Mookerjee, Ashit Chakravarty, Samrat Chengapa, Deepak Kumar, Ajay Gahlaut
Individual Credits: Chief Innovation Officer - Gurbaksh Singh
Individual Credits: Creative Lead - Mark Flory, Chaitanya Joshi, Siddharth Shervegar
Individual Credits: Creative (Copy) - Rohan Naterwalla, Amit Chauhan, Ashmak Maity, Supriya Jain, Manish Badlani
Individual Credits: Creative (Art)- Shreyank Naik, Sanket Palkar, Tejas Berde, Rushikesh Wadkar, Zain Shaikh
Individual Credits: Technology - Rakesh Bairwa, Rahul Sharma, Anurag Soni, Mohit Rawat, Sushil Baranwal
Individual Credits: Production - Deepshikha Singh, Sahil Chauhan, Puru Vishnoi, Sanjeev Kumar, Anjul Choudhary, Aman Kapoor
Individual Credits: Account Management - Amit Kabre, Sanila Narang, Rajdeep Sinha
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