Kyoorius Creative Awards
Experience & Activation

The Responsible Manhole
Brand: TVS Motor Company
Client: TVS Motor Company
Entrant: dentsu Creative

Blue Elephant

Entry Title:	The Responsible Manhole
Brand:	TVS Motor Company
Client:	TVS Motor Company
Entrant Company:	dentsu Creative
Description:	Mumbai’s monsoons leave Mumbaikars with no choice but to commute to work on flooded roads, while open manholes under waterlogged roads become death traps for commuters. To alert commuters about the presence of open manholes and improve road safety, an innovative warning device was developed and fitted within manholes on Mumbai’s streets. Called The Responsible Manhole, this device uses the principle of buoyancy to rise up to 5 feet when a manhole cover is dislodged on a flooded street.  LED lights and a loud buzzer alert passersby about the open manhole. The IoT device automatically sends the open manhole’s geolocation via an app specially designed for the Mumbai Municipality, so that they can take prompt action.  The project’s success has also opened up conversations with 5+ municipalities across India. Bengaluru municipality will deploy the device in over 200 locations in phase 2. In December 2022, the Mumbai High Court ordered better surveillance of manhole covers. The device’s open-source blueprint has also been made available to civic bodies worldwide for any municipality to use and help its citizens.
Company Credits:	Dentsu Creative
Company Credits:	Morphedo Technologies Pvt. Ltd.
Company Credits:	Production House - CHR Films, Airvision
Company Credits:	PR partners - Perfect Relations
Individual Credits:	Project foundation – We’ll always miss you Sidharth Ra
Individual Credits:	Leadership - Amit Wadhwa, Indrajeet Mookerjee, Ashit Chakravarty, Samrat Chengapa, Deepak Kumar, Ajay Gahlaut
Individual Credits:	Chief Innovation Officer - Gurbaksh Singh
Individual Credits:	Creative Lead - Mark Flory, Chaitanya Joshi, Siddharth Shervegar
Individual Credits:	Creative (Copy) - Rohan Naterwalla, Amit Chauhan, Ashmak Maity, Supriya Jain, Manish Badlani
Individual Credits:	Creative (Art)- Shreyank Naik, Sanket Palkar, Tejas Berde, Rushikesh Wadkar, Zain Shaikh
Individual Credits:	Technology - Rakesh Bairwa, Rahul Sharma, Anurag Soni, Mohit Rawat, Sushil Baranwal
Individual Credits:	Production - Deepshikha Singh, Sahil Chauhan, Puru Vishnoi, Sanjeev Kumar, Anjul Choudhary, Aman Kapoor
Individual Credits:	Account Management - Amit Kabre, Sanila Narang, Rajdeep Sinha